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New Second Edition Now Available! Event Planning: Communicating
Theory & Practice, 2nd edition, offers a unique approach that
connects concepts in communication to practical event planning
ideas. Understanding the "why" behind successful events is
fundamental to creating unique and successful experiences for
companies, organizations, or clients. With a solid basis in
communication theory, along with two new chapters that cover best
practices in hospitality and event tourism, this text will enable
students to manage each aspect of the planning cycle. Exemplary
case studies from experts in the field, combined with
thought-provoking activities and insightful text, will help
students understand what it takes to succeed in a career as an
event planner.
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