Event Planning - Communicating Theory and Practice (Paperback, 2nd Revised edition)

New Second Edition Now Available! Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.

General

Imprint:	Kendall/Hunt Publishing Co ,U.S.
Country of origin:	United States
Release date:	2020
Authors:	Leeanne McManus • Mary Elizabeth Rouse • Stephanie Verni
Format:	Paperback
Pages:	277
Edition:	2nd Revised edition
ISBN-13:	978-1-79240-888-5
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-79240-888-9
Barcode:	9781792408885

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