Founded in 1902 by entrepreneur and senator Ferdinando Bocconi, the university is the most important and renowned private university in Italy. Established in order to provide a high level of economic education for the new Italian ruling class, in the course of its history Bocconi has trained prime ministers, great entrepreneurs, and even celebrities from the digital world. This book shows the university s structures through expansive photography taken specifically for it by photographer Massimo Siragusa. The Bocconi buildings represent a fascinating compendium of modern and contemporary architecture, having been designed by some of the most important Italian architects of the twentieth century, such as Giuseppe Pagano, Giovanni Muzio, and Ignazio Gardella, as well as recent international archistars such as Shelley McNamara and the Japanese SANAA studio.

Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today. Text in English and Italian.