Birra Peroni - The Gaze of Others (English, Italian, Hardcover)

Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today. Text in English and Italian.

General

Imprint:	Silvana
Country of origin:	Italy
Release date:	November 2020
Authors:	Daniela Brignone • Massimo Siragusa
Dimensions:	280 x 240mm (L x W)
Format:	Hardcover
Pages:	136
ISBN-13:	978-88-366-4398-1
Languages:	English • Italian
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Product design Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	88-366-4398-1
Barcode:	9788836643981

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