Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

In 1962, exactly fifty years before the Olympic Games rolled into Stratford, East London, the Johnson family took over the Two Puddings, the most notorious pub in the area. Due to a combination of its cream-tiled walls and the volume of blood spilt, it was also known locally as the Butcher s Shop . Within a few short years, it had become one of London s busiest and most fashionable pubs, its hugely popular music nights acting as a magnet for a large and colourful cast of disparate characters who would regularly descend upon the premises, including renowned actors, writers, singers, musicians, champion boxers, infamous gangsters, television personalities, and World Cup-winning footballers. By the time the Puddings closed its doors for the last time, nearly four decades later, landlord Eddie Johnson was the longest serving licensee in London. Tales from the Two Puddings is a poignant, at times hilarious, look back upon a lost world of East End eccentrics, local villainy, vindictive policemen, punch ups, and practical jokes, all now lying buried beneath the concrete blocks and sterile shopping centres of the new Stratford.

‘Espionage, betrayal, terrorism, corruption and murder. All the ingredients of a Le Carré novel, only it’s real’ Matthew Hall   On 17 April 1984, as police and anti-Gaddafi demonstrators gathered in the street outside the Libyan People’s Bureau in London, they had no way of knowing they were about to become part of one of the greatest tragedies in British policing history. At 10.17a.m. automatic gunfire rained down on them. WPC Yvonne Fletcher was hit in the back and later died from her injuries. Twelve demonstrators were wounded. The gunmen were Libyans, both concealed behind a first-floor window of the Bureau.   Two weeks later, all those present inside the Bureau, including everyone suspected of involvement in the attack, were deported from the UK. Men guilty of terrorism and murder were neither arrested nor prosecuted.   As Yvonne Fletcher lay dying, her colleague and close friend PC John Murray cradled her in his arms. Before she lost consciousness, he promised her he would not rest until those responsible for her murder had been brought to justice.   Thirty-seven years would pass before John was able to fulfil that promise. Whilst writing John Murray’s story, Matt Johnson identified UK government duplicity, secret service deals and how a plan to finally defeat the all-powerful National Union of Mineworkers would place the government in an invidious position when pro- and anti-Gaddafi elements brought their fight to the streets of the UK. He was able to discover why, in 1984, her killers had been allowed to go free. His extensive research also revealed how events on 17 April resulted in a 30-year government campaign to bring the police services of the UK under political control, a campaign that has driven our police service into the state of disarray we see today.   The story behind what happened outside the Libyan People’s Bureau is complex, shocking and revealing. Matt Johnson’s compelling account pulls together a series of seemingly unconnected threads into a coherent whole, incorporating all the inter-related elements of politics, business, secret service missions and chance.   For some, this will be a very uncomfortable read. For many, it may confirm what they already suspect, that we, the public, know very little of the decisions being made by our elected representatives and the actions taken by official bodies, supposedly in our best interests.

Reeling from the attempts on his life and that of his family, Police Inspector Robert Finlay returns to work to discover that any hope of a peaceful existence has been dashed. Assigned to investigate the Eastern European sex-slave industry just as a key witness is murdered. Finlay, along with his new partner Nina Brasov, finds himself facing a ruthless criminal gang, determined to keep control of the traffic of people into the UK. On the home front, Finlay's efforts to protect his wife and child may have been in vain, as an MI5 protection officer uncovers a covert secret service operation that threatens them all... Aided by new allies, he must not only protect his family but save a colleague from an unseen enemy ... and a shocking fate. Deadly Game is a stunning, terrifying and eye-opening thriller from one of the most exciting new names in crime fiction. 'Terse, tense and vivid writing. Matt Johnson is a brilliant new name in the world of thrillers' Peter James 'An authentic, magnetic and completely absorbing read' Sir Ranulph Fiennes 'A book by an ex-cop and -soldier has the potential to go wrong and fall flat due to it being all about inside knowledge that is tough to decipher by the public. This book isn't like that. It is a genuine page-turner, very well written, and just flows from one scenario to the next. It is clear the author lived through these times and this is evident in knowledge and description. Excellent' Ian Patrick

When the author of a book about secret government operations goes missing - along with his agent, and the manuscript itself - Police Inspector Robert Finlay is thrust into a complex and terrifying investigation. The final instalment in a searingly authentic series. 'A taut, knife-edge thriller you won't put down till the last full stop' M R Hall 'Matt Johnson's real-life experiences shine through in the vivid plotting and authentic action' Rob Sinclair 'Another fast-moving and beautifully detailed page-turner from a master thriller writer' Robert Daws ____________________ Robert Finlay has finally left his SAS past behind him and is settled into his new career as a detective, but when the author of a book about secret operations goes missing, along with his agent and an explosive new manuscript, it's clear that Finlay's troubles are far from over. With his friend and former colleague, Kevin Jones, in trouble, and police complaints branch gunning for them both, Robert teams up with MI5 agent Toni Fellowes to find out who's behind the growing conspiracy. Their quest soon reveals a plot that goes to the very heart of the UK's security services. End Game, the final part in the critically acclaimed Robert Finlay trilogy, sees our hero in an intricate and terrifyingly fast-paced race to uncover the truth and escape those who'd sooner have him dead than be exposed. ____________________ 'A compelling mix of highly credible detail, tactics, procedures, and all striated into the political games that the intelligence services play. Highly Recommended' Shots Mag 'Gripping stuff' New Welsh Review 'Matt Johnson is a brilliant new name in the world of thrillers' Peter James 'This tense, edge-of-the-seat writing will keep fans frantically turning the pages as they race towards the conclusion' Amanda Jennings 'Utterly compelling and dripping with authenticity' J S Law 'Five shining gold stars of brilliant' The Quiet Knitter 'Nothing is clear-cut in a gripping labyrinthine plot, which - despite thrills and spills aplenty - never falls short of believable' David Young

Christopher Hitchens was for many years considered one of the fiercest and most eloquent left-wing polemicists in the world. But on much of today’s left, he’s remembered as a defector, a warmonger, and a sellout—a supporter of the wars in Afghanistan and Iraq who traded his left-wing principles for neoconservatism after the September 11 attacks. In How Hitchens Can Save the Left, Matt Johnson argues that this easy narrative gets Hitchens exactly wrong. Hitchens was a lifelong champion of free inquiry, humanism, and universal liberal values. He was an internationalist who believed all people should have the liberty to speak and write openly, to be free of authoritarian domination, and to escape the arbitrary constraints of tribe, faith, and nation. He was a figure of the Enlightenment and a man of the left until the very end, and his example has never been more important. Over the past several years, the liberal foundations of democratic societies have been showing signs of structural decay. On the right, nationalism and authoritarianism have been revived on both sides of the Atlantic. On the left, many activists and intellectuals have become obsessed with a reductive and censorious brand of identity politics, as well as the conviction that their own liberal democratic societies are institutionally racist, exploitative, and imperialistic. Across the democratic world, free speech, individual rights, and other basic liberal values are losing their power to inspire. Hitchens’s case for universal Enlightenment principles won’t just help genuine liberals mount a resistance to the emerging illiberal orthodoxies on the left and the right. It will also remind us how to think and speak fearlessly in defense of those principles.

Spirit Fruits is the first of a series of children's books featuring "Super Heroes" to help teach children that God has given us the Holy Spirit as a Helper and to rely on the Fruits of The Spirit to help us through tough times and solve problems.

The Biggest What-If's in Los Angeles Lakers History is an in depth look at some of the biggest questions surrounding the famed Los Angeles Lakers basketball team. It poses hypothetical scenarios about events in the history of this great basketball team. Some of the questions include: - What if Magic Johnson had played with Kobe Bryant and Shaquille O'neal? - What if Andrew Bynum had been healthy during the 2008 NBA Finals? - How many titles could Kobe Bryant and Shaquille O'neal have won if they had stayed together? This book is written by a die hard Laker fan. It is a short but fun read and is great for any Laker fan. It will inspire debate and bring back many memories for any Laker fan.

For ages 4-8. Gerry is an enthusiastic artist, who after watching a thrilling parade is inspired to entertain people with her own mini parades. However, onlookers are less than impressed...that is until Gerry returns to her true artistic passion and fame is no longer important to her. An allegorical tale about celebrity, doing what makes one happy versus chasing glory and how authenticity brings the most rewarding attention. This story is ideal for bedtime reading and enjoyable for the whole family.