Now, more than ever, your brand is either loved - or it's noise.
In a world defined by digital products and immediate gratification, how can your brand
stand out? When consumers can easily have anything, how can your brand be the one
thing they can't live without?
To rise to this challenge, brands must shape not just what consumers buy, but how
they act, feel and connect. This requires a new perspective, one that goes beyond
business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology,
sociology, and anthropology to show that a brand can't serve a business unless it
connects with people.
Equipped with these human-based perspectives, you'll have the tools to create, enhance
and distinguish your brand in new and impactful ways - and make it a must-have in the
minds and lives of your consumers.
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