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Books > Business & Economics > Business & management > Sales & marketing

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Branding That Means Business (Paperback) Loot Price: R269
Discovery Miles 2 690

Branding That Means Business (Paperback)

Matt Johnson, Tessa Misiaszek

Series: The Economist: Books That Give You The Edge

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Loot Price R269 Discovery Miles 2 690

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Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

General

Imprint: Economist Books
Country of origin: United Kingdom
Series: The Economist: Books That Give You The Edge
Release date: October 2022
Authors: Matt Johnson • Tessa Misiaszek
Dimensions: 198 x 128 x 22mm (L x W x T)
Format: Paperback - B-format
Pages: 240
ISBN-13: 978-1-78816-866-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-78816-866-6
Barcode: 9781788168663

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