An inspiring book about creative problem-solving from the No.1 bestselling author of BOUNCE, BLACK BOX THINKING and YOU ARE AWESOME.

Where do the best ideas come from?

And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change?

In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce and Black Box Thinking - argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our 'cognitive diversity'.

Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America's deep South.

It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an 'outsider mindset'.

Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.

What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform? And why did Johan Cruyff believe that beauty was more important than winning? Matthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.

"Insightful, thoughtful, and altogether wonderful." DANIEL COYLE, New York Times bestselling author of THE TALENT CODE "This book is a must read." EDDIE JONES, Head Coach, England Rugby "An engrossing guidebook for youth athletes, parents, coaches and perhaps even fantasy-league fans looking for a little insight." The Washington Post THE SECRETS OF SUPERHUMAN PERFORMANCE THE BEST reveals how the most incredible sportspeople in the world get to the top and stay there. It is a unique look at the path to sporting greatness; a story of origins, serendipity, practice, genetics and the psychology of excellence, as well as of sports science and cutting edge technology. Packed with gripping personal stories and exclusive interviews with top athletes including Siya Kolisi, Marcus Rashford, Pete Sampras, Steph Curry, Jamie Carragher, Ian Poulter, Helen Glover, Ada Hegerberg, Elena Delle Donne, Joey Votto and Mike Hussey, it explains how the best athletes develop the extraordinary skills that allow them to perform remarkable feats under extreme pressure. Get inside the minds of champions and understand first-hand what makes them perform during high-octane competition, what they think about in the heat of the moment and what drives them to do what they do. By combining examples from numerous original interviews with top athletes and leading sports science research, THE BEST deconstructs superhuman performance and answers the question on every sports fan's mind: "How did they do that?" "Fascinating and insightful... The Best isn't a one size fits all, it's a highly thought out, well-researched and accessible book that gives recommendations based on context and sport." JOANNE O'RIORDAN, The Irish Times ABOUT THE AUTHORS A. Mark Williams is an academic and one of the world's leading authorities on expertise and its acquisition in sport. He has published 18 books and written over 500 scientific articles on how people become skilled and achieve success in sport and across other professional domains. He has worked across the globe as a consultant with numerous Olympic and professional sports and has vast experience as a scientist, author and educator, and as an applied sports scientist. Tim Wigmore is the author of Cricket 2.0: Inside the T20 Revolution, the winner of the Wisden Book of the Year award for 2020. He is a sports writer for The Daily Telegraph, and has also written regularly for The New York Times, The Economist, the New Statesman and ESPNCricinfo. He is a former winner of the Young Cricket Journalist of the Year award and has been shortlisted for the Cricket Writer of the Year award.

"Insightful, thoughtful, and altogether wonderful." DANIEL COYLE, New York Times bestselling author of THE TALENT CODE "This book is a must read." EDDIE JONES, Head Coach, England Rugby "An engrossing guidebook for youth athletes, parents, coaches and perhaps even fantasy-league fans looking for a little insight." The Washington Post THE SECRETS OF SUPERHUMAN PERFORMANCE THE BEST reveals how the most incredible sportspeople in the world get to the top and stay there. It is a unique look at the path to sporting greatness; a story of origins, serendipity, practice, genetics and the psychology of excellence, as well as of sports science and cutting edge technology. Packed with gripping personal stories and exclusive interviews with top athletes including Siya Kolisi, Marcus Rashford, Pete Sampras, Steph Curry, Jamie Carragher, Ian Poulter, Helen Glover, Ada Hegerberg, Elena Delle Donne, Joey Votto and Mike Hussey, it explains how the best athletes develop the extraordinary skills that allow them to perform remarkable feats under extreme pressure. Get inside the minds of champions and understand first-hand what makes them perform during high-octane competition, what they think about in the heat of the moment and what drives them to do what they do. By combining examples from numerous original interviews with top athletes and leading sports science research, THE BEST deconstructs superhuman performance and answers the question on every sports fan's mind: "How did they do that?" "Fascinating and insightful... The Best isn't a one size fits all, it's a highly thought out, well-researched and accessible book that gives recommendations based on context and sport." JOANNE O'RIORDAN, The Irish Times "...this book will redefine your approach to athlete development..." DAVID WHITESIDE, Director of Performance Science, New York Yankees "...a fascinating and informative read for anyone interested in high-performance sport..." KEVIN THELWELL, Director of Sport, New York Red Bulls ABOUT THE AUTHORS A. Mark Williams is an academic and one of the world's leading authorities on expertise and its acquisition in sport. He has published 18 books and written over 500 scientific articles on how people become skilled and achieve success in sport and across other professional domains. He has worked across the globe as a consultant with numerous Olympic and professional sports and has vast experience as a scientist, author and educator, and as an applied sports scientist. Tim Wigmore is the author of Cricket 2.0: Inside the T20 Revolution, the winner of the Wisden Book of the Year award for 2020. He is a sports writer for The Daily Telegraph, and has also written regularly for The New York Times, The Economist, the New Statesman and ESPNCricinfo. He is a former winner of the Young Cricket Journalist of the Year award and has been shortlisted for the Cricket Writer of the Year award.