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Facing challenges and changes in the twenty-first century,
universities are giving increased emphasis to institutional
advancement, encompassing constituent engagement, communications
and marketing, and fundraising. This book highlights the
implications of change and best practices and innovations in
advancement. It addresses such questions as: “What is working
now?” “Where are we going?” “What will the future of
advancement look like? The book’s twenty chapters, written by
leading experts in the field, describe ways in which traditional
methods must be adapted to the new environment and highlight new
strategies that are growing in importance.” This book is focused
on higher education and institutions in the United States but many
of the topics it considers are important to independent schools and
other types of institutions and to the practice of advancement
around the world.
Facing challenges and changes in the twenty-first century,
universities are giving increased emphasis to institutional
advancement, encompassing constituent engagement, communications
and marketing, and fundraising. This book highlights the
implications of change and best practices and innovations in
advancement. It addresses such questions as: “What is working
now?” “Where are we going?” “What will the future of
advancement look like? The book’s twenty chapters, written by
leading experts in the field, describe ways in which traditional
methods must be adapted to the new environment and highlight new
strategies that are growing in importance.” This book is focused
on higher education and institutions in the United States but many
of the topics it considers are important to independent schools and
other types of institutions and to the practice of advancement
around the world.
"Public education is in crisis - and it has been for some time. The
problem is, no one can agree on the problem, and when there is no
agreement on the problem, developing solutions is nearly
impossible." Thus writes Matthew T. Lambert in this study of
present-day public higher education, which is currently plagued by
momentous challenges. In Privatization and the Public Good, Lambert
examines a range of developments related to the "privatization" of
public higher education in the United States, including increasing
"institutional autonomy, higher tuition, diminishing
appropriations, alternative revenue sources such as philanthropy
and new business ventures, and modified governance relationships."
These developments, in turn, have resulted in an uncertain future
for public academic institutions across the country, posing
unprecedented questions and challenges for them. Through a
wide-ranging analysis of the current situation and detailed case
studies that focus on prominent public universities in Virginia,
North Carolina, and California, Privatization and the Public Good
provides a panoramic account of the challenges faced by public
institutions. Insightful and essential, this book makes a crucial
contribution to the current reassessment of higher education in the
United States.
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