Facing challenges and changes in the twenty-first century,
universities are giving increased emphasis to institutional
advancement, encompassing constituent engagement, communications
and marketing, and fundraising. This book highlights the
implications of change and best practices and innovations in
advancement. It addresses such questions as: “What is working
now?” “Where are we going?” “What will the future of
advancement look like? The book’s twenty chapters, written by
leading experts in the field, describe ways in which traditional
methods must be adapted to the new environment and highlight new
strategies that are growing in importance.” This book is focused
on higher education and institutions in the United States but many
of the topics it considers are important to independent schools and
other types of institutions and to the practice of advancement
around the world.
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