Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like? The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.” This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

"Public education is in crisis - and it has been for some time. The problem is, no one can agree on the problem, and when there is no agreement on the problem, developing solutions is nearly impossible." Thus writes Matthew T. Lambert in this study of present-day public higher education, which is currently plagued by momentous challenges. In Privatization and the Public Good, Lambert examines a range of developments related to the "privatization" of public higher education in the United States, including increasing "institutional autonomy, higher tuition, diminishing appropriations, alternative revenue sources such as philanthropy and new business ventures, and modified governance relationships." These developments, in turn, have resulted in an uncertain future for public academic institutions across the country, posing unprecedented questions and challenges for them. Through a wide-ranging analysis of the current situation and detailed case studies that focus on prominent public universities in Virginia, North Carolina, and California, Privatization and the Public Good provides a panoramic account of the challenges faced by public institutions. Insightful and essential, this book makes a crucial contribution to the current reassessment of higher education in the United States.