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Geld-Zuruck-Garantien - Eine Empirische Wirkungsanalyse Aus Konsumentensicht (German, Paperback, 2009 ed.): Matthias Vieth Geld-Zuruck-Garantien - Eine Empirische Wirkungsanalyse Aus Konsumentensicht (German, Paperback, 2009 ed.)
Matthias Vieth; Foreword by Prof Dr Dr H C Klaus Backhaus
R2,264 Discovery Miles 22 640
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Matthias Vieth leitet die Wirkungsweise von Geld-zuruck-Garantien aus Konsumentensicht her. Im Rahmen einer empirischen Untersuchung weist er nach, dass Geld-zuruck-Garantien grundsatzlich ein wirksames Instrument zur Steigerung der Kaufabsicht darstellen."

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