Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org

This book constitutes the refereed conference proceedings of the 13th International Conference on Intelligent Data Analysis, which was held in October/November 2014 in Leuven, Belgium. The 33 revised full papers together with 3 invited papers were carefully reviewed and selected from 70 submissions handling all kinds of modeling and analysis methods, irrespective of discipline. The papers cover all aspects of intelligent data analysis, including papers on intelligent support for modeling and analyzing data from complex, dynamical systems.

This book constitutes the refereed conference proceedings of the 14th International Conference on Intelligent Data Analysis, which was held in October 2015 in Saint Etienne. France. The 29 revised full papers were carefully reviewed and selected from 65 submissions. The traditional focus of the IDA symposium series is on end-to-end intelligent support for data analysis. The symposium aims to provide a forum for inspiring research contributions that might be considered preliminary in other leading conferences and journals, but that have a potentially dramatic impact. To facilitate this, IDA 2015 will feature two tracks: a regular "Proceedings" track, as well as a "Horizon" track for early-stage research of potentially ground-breaking nature.