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In this innovative study, Colombian technology writer Mauricio Loza
pursues an intriguing thesis on the origin of psychology and modern
media, namely that they arise from the magical arts of the
Renaissance, and it is there that we must seek what Ioan Culianu
called "the prototype of the impersonal systems of the media, of
indirect censorship, of global manipulation and of the trusts that
exercise their occult control over the Western masses." The Hounds
of Actaeon takes up Culianu's thesis to trace a history that unites
such Renaissance luminaries as Marsilio Ficino and Giordano Bruno
with modern thinkers, including Sigmund Freud, Wilhelm Reich, and
Guy Debord. It covers a broad historical and intellectual terrain
ranging from the Renaissance magic, through eighteenth-century
medicine and nineteenth-century psychology, to the propaganda and
media warfare of the twentieth century, proving that the modern
era, secular in appearance, continues to be profoundly influenced
by pre-modern ways of thinking. The importance of this study is
twofold: on the one hand it elaborates a fresh perspective on
certain themes of Renaissance erotic magic and its relation to mass
psychology and psychoanalysis, while, on the other, it offers an
alternative for the study of the media strategies that determine
Western worldviews and behaviors.
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