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Advertising today is not only under sterner scrutiny by the various
federal regulatory and judicial bodies but is also facing an
ominous storm of public criticism because of certain abuses. One of
the big questions troubling advertisers, agencies and media is
whether advertising will be subject to increasingly stringent
governmental controls or whether it will forestall such action by
mature self-regulation. In Advertising at the Crossroads the author
has attempted to face the issue squarely and realistically, and to
point out several constructive measures that advertising must
initiate in its self-interest. First published in 1952.
Advertising today is not only under sterner scrutiny by the various
federal regulatory and judicial bodies but is also facing an
ominous storm of public criticism because of certain abuses. One of
the big questions troubling advertisers, agencies and media is
whether advertising will be subject to increasingly stringent
governmental controls or whether it will forestall such action by
mature self-regulation. In Advertising at the Crossroads the author
has attempted to face the issue squarely and realistically, and to
point out several constructive measures that advertising must
initiate in its self-interest. First published in 1952.
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