Screen-obsessed: Parenting in the Digital Age is the first book solely focusing on parental supervision of children's media use. This book distills important information regarding how parents can effectively guide their offspring living in the multimedia environment. This book discusses an extensive range of theories, issues, and subjects of parental mediation. Readers will discover how parental mediation works, new and traditional theoretical facets, and how this knowledge can be applied in various settings pertinent to the family.

Join the Screen Smart gang as they recall their extraordinary childhood adventures in the virtual world.Learn about the potential traps and dangers posed by the web and how to stay alert to the dangers that come from traversing an online world. Plus, fun activities contribute to the learning experience!

Join the Screen Smart gang as they recall their extraordinary childhood adventures in the virtual world.Learn about the potential traps and dangers posed by the web and how to stay alert to the dangers that come from traversing an online world. Plus, fun activities contribute to the learning experience!

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.