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One of the most challenging obstacles for many businesses in
successfully reaching a global market stems from cultural and
language barriers and the lack of a clear understanding of this
issue. It is critical for businesses to understand these cultural
and language barriers and how to face them through effective
communications and cultural sensitivity. The companies that will
thrive and see the most success are the ones whose employees
communicate and collaborate effectively with customers, suppliers,
and partners all over the world. Breaking Down Language and
Cultural Barriers Through Contemporary Global Marketing Strategies
provides both empirical and theoretical research focused on ways
that business professionals and organizations are breaking down
cultural and language barriers, integrating cultural sensitivity,
and implementing cross-cultural management practices into their
daily business practices. Featuring research on topics such as
origin effects, consumption culture, and cross-cultural management,
managers, consultants, academic researchers, practitioners,
business educators, and advanced students in various disciplines
will find the content within this publication to be beneficial.
The ever-increasing awareness and growing focus on environmental
issues such as climate change and energy use is bringing about an
urgency in expanding research to provide possible solutions to
these problems. Through current engineering research and emerging
technologies, scientists work to combat modern environmental and
ecological problems plaguing the globe. Advanced Methodologies and
Technologies in Engineering and Environmental Science provides
emerging research on the current and forthcoming trends in
engineering and environmental sciences to resolve several issues
plaguing researchers such as fossil fuel emission and climate
change. While highlighting these challenges, including chemical
toxicity environmental responsibility, readers will learn how
engineering applications can be used across disciplines to aid in
reducing environmental hazards. This book is a vital resource for
engineers, researchers, professors, academicians, and environmental
scientists seeking current research on how engineering tools and
technologies can be applied to environmental issues.
As businesses seek to compete on a global stage, they must be
constantly aware of pressures from all levels: regional, local, and
worldwide. The organizations that can best build advantages in
diverse environments achieve the greatest success.
Entrepreneurship, Collaboration, and Innovation in the Modern
Business Era provides emerging research on business practices and
business advancement in the current technological environment.
While highlighting topics such as enterprise social systems, idea
generation, and online recruitment, this publication reveals the
various techniques and methods to modernize and revolutionize
business organizations. This book is an important resource for
business leaders, economists, entrepreneurs, practitioners,
researchers, and students seeking current research on the research
and discoveries in the field of business expansion.
One of the main aspects of an organization is the efficiency of
managerial concerns, daily interactions and the design and
implementation of its business system. Therefore, integrating the
latest technology is vital in assisting in the performance and
productivity improvement of an organization. Cases on Performance
Measurement and Productivity Improvement: Technology Integration
and Maturity highlights the successes and failures which have
shaped the modern business as well as the technological solutions
taken to improve the organizational system. Providing essential
research on these applied innovations, this collection of case
studies appeals to both academics and practitioners in the business
and IT management fields.
Media and communication advancements allow individuals across the
globe to connect in the blink of an eye. Individuals can share
information and collaborate on new projects like never before while
also remaining informed on global issues through ever-improving
media outlets and technologies. Advanced Methodologies and
Technologies in Media and Communications provides emerging research
on the modern effects of media on cultures, individuals, and
groups. While highlighting a range of topics such as social media
use and marketing, media influence, and communication technology,
this book explores how these advancements shape and further the
global society. This book is an important resource for media
researchers and professionals, academics, students, and
communications experts seeking new information on the effective use
of modern technology in communication applications.
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