What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

What does consumption in the global south signify, and how are its complexities communicated in media discourses? Consumption, Media and the Global South presents original research examining key themes in the ways in which consumption in the global south - by elites, the middle classes, and the poor - is discursively constructed in media texts. With the global triumph of capitalist economies and neoliberal values, consumption is increasingly viewed by populations in the global south as both a right to which they are denied access, and once accessed as evidence of an improved life. The ways in which this debate plays out on the stage of the media is an important element of the picture. This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

It is often remarked that Johannesburg is exceptional as a major city in that it has no large body of water. While it may be true that the city does not boast commercial harbours, busy canals, or navigable rivers, spruits and wetlands saturate the city, and are home to many of its non-human inhabitants. These have largely been overlooked as participants in the urbanization of Johannesburg despite shaping, and being shaped by, the city’s development. This book’s focus on the Jukskei river—in which some of the first gold was found on the Witwatersrand—invites a re-centering of waterways as a device to organize how we think about this baffling city.

The river, after all, runs past many notable features of Johannesburg’s landscape. Starting under Ellis Park (due to a lack of any environmental planning when the city was built), it first sees daylight in the poor urban neighborhood of Bertrams before flowing northwest to Hartbeespoort Dam, on the way passing through Alexandra township, Leeuwkop Prison, and the upscale gated estates of Waterfall, Dainfern, and Steyn City. This volume brings together a variety of activists, community members, journalists, artists, social scientists, and natural scientists to examine the relationship that Johannesburg has to the Jukskei. Centering the river as environmental, urban, socio-economic, political and cultural artefact from which to further understand Johannesburg offers an interdisciplinary approach to studying the human-environment interface. Such an exercise is crucial at a time when the urgency of climate change has made that interface especially volatile, and disciplinary distinctions untenable.

Urban rivers like the Jukskei, even if not especially useful to industry, are important in our collective socio-ecological efforts to live better together, in cities and with nature. This will be the first volume to critically consider the role of the river in the cultural, social, political and scientific life of the city of Johannesburg. As the main economic hub in the country, and indeed one of the main economic hubs on the continent, Johannesburg rightly garners a lot of critical and scholarly attention.

The Jukskei river, which not only runs through the city but emerges from beneath the weight of its concrete, is neglected not only by urban planning and the city’s inhabitants, but by critical theory and research. This book brings together a collection of writings from a wide range of disciplinary perspectives, that navigate Johannesburg’s Jukskei.

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global "Africanicity" and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.

Media Studies: Critical African and Decolonial Approaches provides an introduction in key concepts and theories in the study of media, culture and communication from a decolonial perspective. It challenges the key theories and concepts that have shaped and defined the fields of media, communications and cultural studies globally. It also introduces canonical approaches to the study of media, communication and culture while simultaneously presenting post-colonial, de-colonial and global south approaches to those canons. Media Studies: Critical African and Decolonial Approaches is suited for first and second year teaching in media, communications, cultural studies and journalism courses and allows for academics to flexibly draw from content to suit their particular course.

What does the notion of the ‘global south’ mean to media studies today?

This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality.

Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts.

A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.

Table of Contents

1 Theorizing media in and across the global south: narrative as territory, culture as flow 2 Imaginaries of the north and south in three Egyptian plays 3 They are us: race, porn, and viewing patterns in South Africa 4 Popular culture, new femininities, and subjectivities: reading Nairobi Diaries 5 Cartographies of Brazilian popular and ‘peripheral’ music on YouTube: the case of Passinho dance-off 6 Cuir visualities, survival imaginaries 7 Risking images: the political and subjective production of images in Brazil’s 2013 mass protests 8 Journalism cultures in Egypt and Lebanon: role perception, professional practices, and ethical considerations 9 Concrete poetry in Brazil and Germany: the avantgarde reviews history through new media 10 Between remembering and forgetting: memory, culture, and the nostalgia market in the Brazilian mediascape 11 The struggle over narratives: Palestine as metaphor for imagined spatialities 12 Helper and threat: how the mediation of Africa-China relations complicates the idea of the global south

What is science communication? This collection proposes that it can be creative writing aimed at the heart, rather than information directed to the mind.

FicSci playfully subverts the term ‘science fiction’ to offer an experimental process that explores the limits of imagination in relation to scientific possibility (and vice versa). FicSci is an experiment in hybridized creative practice that induces new forms of knowledge-making between the hard sciences and the social world. This collection offers writing that emerged from an encounter that brought twelve creative writers together with an astronomer.

The presented science invited contemplation of scientific aspects of the night sky, in specific X-ray binary stars, extra-galactic sources, and magellanic clouds. The creative writings that emerged are attendant to the wider potentialities of scientific thought, and reveal how methodologies for storying the scientific encounter are creatively multi-form.

Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.

This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie's writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the 'local' scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.

What does the notion of the 'global south' mean to media studies today? This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework an emerging area of theory in its own right is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.

What is science communication? This collection proposes that it can be creative writing aimed at the heart, rather than information directed to the mind.

FicSci playfully subverts the term ‘science fiction’ to offer an experimental process that explores the limits of imagination in relation to scientific possibility (and vice versa). FicSci is an experiment in hybridised creative practice that induces new forms of knowledge-making
between the hard sciences and the social world. This collection offers writing that emerged from an encounter bringing together creative writers with a sea ice scientist based in a chemical and materials engineering department.

The presented research invited contemplation of scientific aspects of the properties, formation and behaviour of sea ice, especially in the Southern Ocean. The creative writings that emerged offer new directions for thinking about the relation between creative expression and Antarctic science.

Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.

This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie's writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the 'local' scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.