|
Showing 1 - 10 of
10 matches in All Departments
What does consumption in the global south signify, and how are its
complexities communicated in media discourses? Consumption, Media
and the Global South presents original research examining key
themes in the ways in which consumption in the global south - by
elites, the middle classes, and the poor - is discursively
constructed in media texts. With the global triumph of capitalist
economies and neoliberal values, consumption is increasingly viewed
by populations in the global south as both a right to which they
are denied access, and once accessed as evidence of an improved
life. The ways in which this debate plays out on the stage of the
media is an important element of the picture. This book looks at
the media representation of consumer culture in Africa, China,
Brazil and India through case studies ranging from celebrity
selfies, to travel websites, news reports and documentary film.
Bringing together critical race, queer and decolonial analytical
approaches, visual analysis, and multimodal discourse analysis,
this book explores the discursive strategies deployed by African
luxury brands in an age of cross-platform, intertextual branding.
Building on literature examining the aesthetics and politics of
African luxury, this book demonstrates how leading African luxury
brands create visual material speaking to complex sensibilities of
culture, nature, and future. Iqani shows how powerful brand
narratives and strategies reveal ethical and ideological messages
that function to re-position Africa in an increasingly congested
global marketplace of ideas. In acknowledging that there is a
strong political validity to recognizing the importance of African
brands staking their claim in luxury, this book also problematizes
the role these brands play in the promotion of luxury discourses,
advancing the project of capitalism and their contribution to
broader patterns of inequality. Shedding new light not only on
luxury branding strategies but also on the idea of a luxurious
global "Africanicity" and on the complex cultural politics of South
Africa, African Luxury Branding will be of interest to advanced
students and researchers in disciplines, including Critical
Advertising Studies, African Studies, Media and Communications.
What does the notion of the 'global south' mean to media studies
today? This book interrogates the possibilities of global thinking
from the south in the field of media, communication, and cultural
studies. Through lenses of millennial media cultures, it refocuses
the praxis of the global south in relation to the established ideas
of globalization, development, and conditions of postcoloniality.
Bringing together original empirical work from media scholars from
across the global south, the volume highlights how contemporary
thinking about the region as theoretical framework an emerging area
of theory in its own right is incomplete without due consideration
being placed on narrative forms, both analogue and digital,
traditional and sub-cultural. From news to music cultures, from
journalism to visual culture, from screen forms to culture-jamming,
the chapters in the volume explore contemporary popular forms of
communication as manifested in diverse global south contexts. A
significant contribution to cultural theory and communications
research, this book will be of interest to scholars and researchers
of media and culture studies, literary and critical theory, digital
humanities, science and technology studies, and sociology and
social anthropology.
This book is the first of its kind to bring together a collection
of critical scholarly work on consumer culture in South Africa,
exploring the cultural, political, economic, and social aspects of
consumption in post-Apartheid society. From sushi and Japanese
diplomacy to Queen Sophie's writhing gown, from middle class
Sowetan golfers to an indebted working class citizenry, from
wedding websites to wedding nostalgia, from the liberation of
consuming to the low wage labour of selling, the chapters in this
book demonstrate a variety of themes, showing that to start with
consumption, rather than ending with it, allows for new insights
into long-standing areas of social research. By mapping, exploring
and theorizing the diverse aspects of consumption and consumer
culture, the volume collectively works towards a fresh set of
empirically rooted conceptual commentaries on the politics,
economics, and social dynamics of modern South Africa. This effort,
in turn, can serve as a foundation for thinking less parochially
about neoliberal power and consumer culture. On a global scale,
studying consumption in South Africa matters because in some ways
the country serves as a microcosm for global patterns of income
inequality, race-based economic oppression, and hopes for the
material betterment of life. By exploring what consumption means on
the 'local' scale in South Africa, the possibility arises to trace
new global links and dissonances. This book was originally
published as a special issue of Critical Arts.
What does the notion of the 'global south' mean to media studies
today? This book interrogates the possibilities of global thinking
from the south in the field of media, communication, and cultural
studies. Through lenses of millennial media cultures, it refocuses
the praxis of the global south in relation to the established ideas
of globalization, development, and conditions of postcoloniality.
Bringing together original empirical work from media scholars from
across the global south, the volume highlights how contemporary
thinking about the region as theoretical framework an emerging area
of theory in its own right is incomplete without due consideration
being placed on narrative forms, both analogue and digital,
traditional and sub-cultural. From news to music cultures, from
journalism to visual culture, from screen forms to culture-jamming,
the chapters in the volume explore contemporary popular forms of
communication as manifested in diverse global south contexts. A
significant contribution to cultural theory and communications
research, this book will be of interest to scholars and researchers
of media and culture studies, literary and critical theory, digital
humanities, science and technology studies, and sociology and
social anthropology.
What does consumption in the global south signify, and how are its
complexities communicated in media discourses? This book looks at
the media representation of consumer culture in Africa, China,
Brazil and India through case studies ranging from celebrity
selfies, to travel websites, news reports and documentary film.
This book is the first of its kind to bring together a collection
of critical scholarly work on consumer culture in South Africa,
exploring the cultural, political, economic, and social aspects of
consumption in post-Apartheid society. From sushi and Japanese
diplomacy to Queen Sophie's writhing gown, from middle class
Sowetan golfers to an indebted working class citizenry, from
wedding websites to wedding nostalgia, from the liberation of
consuming to the low wage labour of selling, the chapters in this
book demonstrate a variety of themes, showing that to start with
consumption, rather than ending with it, allows for new insights
into long-standing areas of social research. By mapping, exploring
and theorizing the diverse aspects of consumption and consumer
culture, the volume collectively works towards a fresh set of
empirically rooted conceptual commentaries on the politics,
economics, and social dynamics of modern South Africa. This effort,
in turn, can serve as a foundation for thinking less parochially
about neoliberal power and consumer culture. On a global scale,
studying consumption in South Africa matters because in some ways
the country serves as a microcosm for global patterns of income
inequality, race-based economic oppression, and hopes for the
material betterment of life. By exploring what consumption means on
the 'local' scale in South Africa, the possibility arises to trace
new global links and dissonances. This book was originally
published as a special issue of Critical Arts.
Moving far beyond predominant views of Africa as a place to be
'saved', and even more recent celebratory formulations of it as
'rising', African Luxury: Aesthetics and Politics highlights and
critically interrogates the visual and material cultures of lavish
and luxurious consumption already present on the continent.
Methodologically, conceptually and analytically, the collection
dismantles taken-for-granted ideas that the West is the source and
focus of high-end and hyper-desirable material cultures. It
explores what the culture of consumption means in Africa in both
historical and contemporary contexts, studying diverse luxury
phenomena including fashion advertising, reality television,
retail, gendered consumption and gardening to re-centre the
discussion on existing contemporary luxury cultures across the
continent.
|
You may like...
Morbius
Jared Leto, Matt Smith, …
DVD
R179
Discovery Miles 1 790
|