A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.

This book interrogates the hyper-visibility and stubborn endurance of the wedding spectacle across media and culture in the current climate. The wide-ranging chapters consider why the symbolic power of weddings is intensifying at a time when marriage as an institution appears to be in decline - and they offer new insights into the shifting and complex gender politics of contemporary culture. The collection is a feminist project but does not straight-forwardly renounce the wedding spectacle. Rather, the diverse contributions offer close analyses of the myriad forms and practices of the wedding spectacle, from reality television and cinematic film to wedding videography and bridal boutiques. Drawing on feminist and queer theory, the chapters illuminate the paradoxes, contradictions, disappointments, cruelties and pleasures that are intimately bound up with the wedding spectacle. Written by leading and emerging feminist scholars, the chapters range across different national and cultural contexts to explore how the gender politics of weddings are changing and adapting to a new cultural and social landscape. This in-depth analysis of the wedding spectacle will appeal to academics and researchers in the fields of gender and mass media, cultural studies, feminist studies, and intercultural communication.

This book interrogates the hyper-visibility and stubborn endurance of the wedding spectacle across media and culture in the current climate. The wide-ranging chapters consider why the symbolic power of weddings is intensifying at a time when marriage as an institution appears to be in decline - and they offer new insights into the shifting and complex gender politics of contemporary culture. The collection is a feminist project but does not straight-forwardly renounce the wedding spectacle. Rather, the diverse contributions offer close analyses of the myriad forms and practices of the wedding spectacle, from reality television and cinematic film to wedding videography and bridal boutiques. Drawing on feminist and queer theory, the chapters illuminate the paradoxes, contradictions, disappointments, cruelties and pleasures that are intimately bound up with the wedding spectacle. Written by leading and emerging feminist scholars, the chapters range across different national and cultural contexts to explore how the gender politics of weddings are changing and adapting to a new cultural and social landscape. This in-depth analysis of the wedding spectacle will appeal to academics and researchers in the fields of gender and mass media, cultural studies, feminist studies, and intercultural communication.

A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.