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Proactive Marketing for the New and Experienced Library Director - Going Beyond the Gate Count (Paperback): Melissa U D... Proactive Marketing for the New and Experienced Library Director - Going Beyond the Gate Count (Paperback)
Melissa U D Goldsmith, Anthony J. Fonseca
R1,573 Discovery Miles 15 730 Ships in 12 - 19 working days

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.
Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problemsProvides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic librariesProvides practical examples from actual experiences that can be adapted by readers"

The Encyclopedia of Musicians and Bands on Film (Hardcover): Melissa U D Goldsmith, Paige A. Willson, Anthony J. Fonseca The Encyclopedia of Musicians and Bands on Film (Hardcover)
Melissa U D Goldsmith, Paige A. Willson, Anthony J. Fonseca
R3,630 Discovery Miles 36 300 Ships in 12 - 19 working days

Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film features the most significant productions from around the world, including straightforward biographies, rockumentaries, and even the occasional mockumentary. The wide-ranging scope of this volume allows for the inclusion of films about fictional singers and bands, with emphasis on a variety of themes: songwriter-band relationships, the rise and fall of a career, music saving the day, the promoter's point of view, band competitions, the traveling band, and rock-based absurdity. Among the films discussed in this book are Amadeus, The Blues Brothers, The Buddy Holly Story, The Commitments, Dreamgirls, The Glenn Miller Story, A Hard Day's Night, I'm Not There, Jailhouse Rock, A Mighty Wind, Ray, 'Round Midnight, The Runaways, School of Rock, That Thing You Do!, and Walk the Line. With entries that span the decades and highlight a variety of music genres, The Encyclopedia of Musicians and Bands on Film is a valuable resource for moviegoers and music lovers alike, as well as scholars of both film and music.

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