Social Justice and the Modern Athlete: Exploring the Role of Athlete Activism in Social Change is an edited volume that identifies and discusses athletes who have been at the forefront of social movements to lead change in various areas of society, including politics, gender equity, mental health, and nonviolent protest. Contributors analyze how this activism speaks to the impact that athletes can have on raising awareness and the power they have to influence and rectify social injustices as they carry the baton to advance efforts that result in a more equitable social structure. This volume demonstrates the myriad ways in which athletes have conducted their social work both in the real world and the online sphere, addressing the spectrum of intersectional marginalization that exists in our society based on gender, sexual orientation, race, religion, ability, and class. Scholars of sports studies, communication, sociology, political communication, and gender studies will find this book of particular interest.

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.