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Nischenstrategien Und Ihre Bedeutung Fur Den Unternehmenserfolg (German, Paperback, 2007 ed.): Prof Dr Richard Kuhn Nischenstrategien Und Ihre Bedeutung Fur Den Unternehmenserfolg (German, Paperback, 2007 ed.)
Prof Dr Richard Kuhn; Micha Trachsel
R1,987 Discovery Miles 19 870
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Anhand einer branchenunabhangigen empirischen Studie identifiziert Micha Trachsel praktisch relevante Arten von Nischenstrategien und untersucht den Zusammenhang zwischen ihnen und dem Unternehmenserfolg. Er entwickelt eine Taxonomie mit sechs Nischenstrategiearten, die unter anderem zeigt, dass die bisher proklamierte nischenbezogene Kostenfuhrerschaft als realer Nischenstrategietyp nicht existiert."

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