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Nischenstrategien Und Ihre Bedeutung Fur Den Unternehmenserfolg (German, Paperback, 2007 ed.) Loot Price: R1,987
Discovery Miles 19 870
Repayment Terms: R186 pm x 12*
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Nischenstrategien Und Ihre Bedeutung Fur Den Unternehmenserfolg (German, Paperback, 2007 ed.): Prof Dr Richard Kuhn

Nischenstrategien Und Ihre Bedeutung Fur Den Unternehmenserfolg (German, Paperback, 2007 ed.)

Prof Dr Richard Kuhn; Micha Trachsel

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Loot Price R1,987 Discovery Miles 19 870 | Repayment Terms: R186 pm x 12*

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Anhand einer branchenunabhangigen empirischen Studie identifiziert Micha Trachsel praktisch relevante Arten von Nischenstrategien und untersucht den Zusammenhang zwischen ihnen und dem Unternehmenserfolg. Er entwickelt eine Taxonomie mit sechs Nischenstrategiearten, die unter anderem zeigt, dass die bisher proklamierte nischenbezogene Kostenfuhrerschaft als realer Nischenstrategietyp nicht existiert."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: April 2007
First published: April 2007
Foreword by: Prof Dr Richard Kuhn
Authors: Micha Trachsel
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 307
Edition: 2007 ed.
ISBN-13: 978-3-8350-0752-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8350-0752-1
Barcode: 9783835007529

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