The third film in the 'Die Hard' series sees Bruce Willis return once more as the resourceful, vest-wearing New York cop John McClane. This time round, McClane becomes involved in a twisted game of Simon Says when an evil terrorist (Jeremy Irons) sends him dashing all over the city in an effort to find a series of explosive devices. Teaming up with electrician Zeus Carver (Samuel L. Jackson), McClane soon discovers that the bombs are an elaborate ruse intended to provide cover for a billion dollar bank job.

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.