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Marketing and communications are ever-evolving areas, with trends
and issues quickly emerging, and often fading just as fast. An
evergreen issue that continues to gain more and more traction is
that of socially responsible and ethical marketing. The text
discusses the increasing importance of socially responsible and
ethical marketing and communication in today's world, where social
media and social marketing have a wide reach. With practical
applications and case studies for marketing and management
practitioners to implement socially responsible and ethical
communication campaigns, the book provides a tool kit for marketing
and management practitioners to implement socially responsible and
ethical communication campaigns. It is a must-read for researchers
in social and ethical marketing, as well as educators in marketing,
communication, social responsibility, sustainability, and ethics.
The third film in the 'Die Hard' series sees Bruce Willis return
once more as the resourceful, vest-wearing New York cop John
McClane. This time round, McClane becomes involved in a twisted
game of Simon Says when an evil terrorist (Jeremy Irons) sends him
dashing all over the city in an effort to find a series of
explosive devices. Teaming up with electrician Zeus Carver (Samuel
L. Jackson), McClane soon discovers that the bombs are an elaborate
ruse intended to provide cover for a billion dollar bank job.
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