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Selling Today: Partnering to Create Value, Global Edition (Paperback, 15th edition): Gerald Manning, Michael Ahearne, Barry... Selling Today: Partnering to Create Value, Global Edition (Paperback, 15th edition)
Gerald Manning, Michael Ahearne, Barry Reece
R2,309 R2,101 Discovery Miles 21 010 Save R208 (9%)
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Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.  

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