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This is the only book you need to understand our new world – from the
ultimate AI insider, the CEO of Microsoft AI and co-founder of the
pioneering AI company DeepMind.
Soon you will live surrounded by AIs. In a world of quantum computers,
robot assistants and abundant energy, they will organise your life,
operate your business, and run government services.
None of us are prepared.
Mustafa Suleyman has been at the centre of this revolution. The next
decade, he explains, will be defined by a wave of powerful,
fast-proliferating new technologies. These will create immense
prosperity but also present risks.
How do we ensure the flourishing of humankind? How do we maintain
control over these technologies? And how do we find the narrow path to
a successful future? In this groundbreaking book we learn how to think
about the essential challenge of our age.
Be prepared. Read The Coming Wave.
A stark and urgent warning on the unprecedented risks that a wave
of fast-developing technologies poses to global order, and how we
might contain them while we have the chance-from a cofounder of the
pioneering AI company DeepMind We are about to cross a critical
threshold in the history of our species. Everything is about to
change. Soon we will live surrounded by AIs. They will carry out
complex tasks-operating businesses, producing unlimited digital
content, running core government services and maintaining
infrastructure. This will be a world of DNA printers and quantum
computers, engineered pathogens and autonomous weapons, robot
assistants and abundant energy. It represents nothing less than a
step change in human capability. We are not prepared. As cofounder
of the pioneering AI company DeepMind, Mustafa Suleyman has been at
the center of this revolution, one poised to become the single
greatest accelerant of progress in history. The coming decade, he
argues, will be defined by this wave of powerful,
fast-proliferating new technologies. Driven by overwhelming
strategic and commercial incentives, these tools will help address
our global challenges and create vast wealth-but also upheaval on a
once unimaginable scale. In The Coming Wave, Suleyman shows how
these forces threaten the grand bargain of the nation state, the
foundation of global order. As our fragile governments sleepwalk
into disaster, we face an existential dilemma: unprecedented harms
arising from unchecked openness on one side, the threat of
overbearing surveillance on the other. Can we forge a narrow path
between catastrophe and dystopia? In this groundbreaking book from
the ultimate AI insider, Suleyman establishes "the containment
problem"-the task of maintaining control over powerful
technologies-as the essential challenge of our age.
Publishing is in crisis. Publishing has always been in crisis,
but today s version, fuelled by the digital boom, has some
frightening symptoms. Trade publishers see their mid-lists
hollowed, academic customers face budgetary pressures from higher
education spending cuts, and educational publishers encounter
increased competition across their markets. But over the centuries,
forced change has been the norm for publishers. Somehow, they
continue to adapt.
This ground-breaking study, the first of its kind, outlines a
theory of publishing that allows publishing houses to focus on
their core competencies in difficult times while building a broader
notion of what they are capable of. Tracing the history of
publishing from the press works of fifteenth-century Germany to
twenty-first-century Silicon Valley, via Venice, Beijing, Paris and
London, The Content Machine offers a new understanding of media and
literature, analysing their many connections to technology and
history. In answer to those who insist that publishing has no
future in a digital age, this book gives a rejuvenated identity to
this ever-changing industry and demonstrates how it can survive and
thrive in a period of unprecedented challenges."
Publishing is one of the oldest and most influential businesses in
the world. It remains an essential creative and knowledge industry,
worth over $140 billion a year, which continues to shape our
education and culture. Two trends make this a particularly exciting
time. The first is the revolution in communications technology that
has transformed what it means to publish; far from resting on their
laurels and retreating into tradition, publishers are doing as they
always have - staying on the cutting edge. The second is the
growing body of academic work that studies publishing in its many
forms. Both mean that there has never been a more important time to
examine this essential practice and the current state of knowledge.
The Oxford Handbook of Publishing marks the coming of age of the
scholarship in publishing studies with a comprehensive exploration
of current research, featuring contributions from both industry
professionals and internationally renowned scholars on subjects
such as copyright, corporate social responsibility, globalizing
markets, and changing technology. This authoritative volume looks
at the relationship of the book publishing industry with other
media, and how intellectual property underpins what publishers do.
It outlines the complex and risky economics of the industry and
examines how marketing, publicity, and sales have become ever more
central aspects of business practice, while also exploring
different sectors in depth and giving full treatment to the
transformational and much discussed impact of digital publishing.
This Handbook is essential reading for anyone interested in
publishing, literature, and the business of media, entertainment,
culture, communication, and information.
'A terrific and important book ...it's a great, fresh take on how
the 21st century is transforming the way we select everything from
food to music' David Bodanis, author of E=MC2 In the past two years
humanity has produced more data than the rest of human history
combined. We carry a library of data in our pockets, accessible at
any second. We have more information and more goods at our disposal
than we know what to do with. There is no longer any competitive
advantage in creating more information. Today, value lies in
curation: selecting, finding and cutting down to show what really
matters. Curation reveals how a little-used word from the world of
museums became a crucial and at times controversial strategy for
the twenty-first century. Today's most successful companies -
Apple, Netflix, Amazon - have used curation to power their growth,
by offering customers more tailored and appropriate choices.
Curation answers the question of how we can live and prosper in an
age of information overload. In the context of excess, it is not
only a sound business strategy, but a way to make sense of the
world.
Publishing is one of the oldest and most influential businesses in
the world. It remains an essential creative and knowledge industry,
worth over $140 billion a year, which continues to shape our
education and culture. Two trends make this a particularly exciting
time. The first is the revolution in communications technology that
has transformed what it means to publish; far from resting on their
laurels and retreating into tradition, publishers are doing as they
always have - staying on the cutting edge. The second is the
growing body of academic work that studies publishing in its many
forms. Both mean that there has never been a more important time to
examine this essential practice and the current state of knowledge.
The Oxford Handbook of Publishing marks the coming of age of the
scholarship in publishing studies with a comprehensive exploration
of current research, featuring contributions from both industry
professionals and internationally renowned scholars on subjects
such as copyright, corporate social responsibility, globalizing
markets, and changing technology. This authoritative volume looks
at the relationship of the book publishing industry with other
media, and how intellectual property underpins what publishers do.
It outlines the complex and risky economics of the industry and
examines how marketing, publicity, and sales have become ever more
central aspects of business practice, while also exploring
different sectors in depth and giving full treatment to the
transformational and much discussed impact of digital publishing.
This Handbook is essential reading for anyone interested in
publishing, literature, and the business of media, entertainment,
culture, communication, and information.
'A fascinating book . . . Bhaskar is a reassuringly positive and
often witty guide' Observer 'A fascinating, must-read book covering
a vast array of topics from the arts to the sciences, technology to
policy. This is a brilliant and thought-provoking response to one
of the most critical questions of our age: how we will come up with
the next generation of innovation and truly fresh ideas?' Mustafa
Suleyman, cofounder of DeepMind and Google VP 'Have "big ideas" and
big social and economic changes disappeared from the scene? Michael
Bhaskar's Human Frontiers is the best look at these all-important
questions.' Tyler Cowen, author of The Great Stagnation and The
Complacent Class 'Michael Bhaskar explores the disturbing
possibility that a complacent, cautious civilization has lost
ambition and is slowly sinking into technological stagnation rather
than accelerating into a magical future. He is calling for bold,
adventurous innovators to go big again. A fascinating book' Matt
Ridley, author of How Innovation Works Where next for humanity? Is
our future one of endless improvement in all areas of life, from
technology and travel to medicine, movies and music? Or are our
best years behind us? It's easy to assume that the story of modern
society is one of consistent, radical progress, but this is no
longer true: more academics are researching than ever before but
their work leads to fewer breakthroughs; innovation is incremental,
limited to the digital sphere; the much-vaunted cure for cancer
remains elusive; space travel has stalled since the heady era of
the moonshot; politics is stuck in a rut, and the creative
industries seem trapped in an ongoing cycle of rehashing genres and
classics. The most ambitious ideas now struggle. Our
great-great-great grandparents saw a series of transformative ideas
revolutionise almost everything in just a few decades. Today, in
contrast, short termism, risk aversion, and fractious decision
making leaves the landscape timid and unimaginative. In Human
Frontiers, Michael Bhaskar draws a vividly entertaining and
expansive portrait of humanity's relationship with big ideas. He
argues that stasis at the frontier is the result of having already
pushed so far, taken easy wins and started to hit limits. But new
thinking is still possible. By adopting bold global approaches,
deploying cutting edge technology like AI and embracing a culture
of change, we can push through and expand afresh. Perfect for
anyone who has wondered why we haven't gone further, this book
shows in fascinating detail how the 21st century could stall - or
be the most revolutionary time in human history.
'A fascinating, must-read book covering a vast array of topics from
the arts to the sciences, technology to policy. This is a brilliant
and thought-provoking response to one of the most critical
questions of our age: how we will come up with the next generation
of innovation and truly fresh ideas?' Mustafa Suleyman, cofounder
of DeepMind and Google VP 'Have "big ideas" and big social and
economic changes disappeared from the scene? Michael Bhaskar's
Human Frontiers is the best look at these all-important questions.'
Tyler Cowen, author of The Great Stagnation and The Complacent
Class 'Michael Bhaskar explores the disturbing possibility that a
complacent, cautious civilization has lost ambition and is slowly
sinking into technological stagnation rather than accelerating into
a magical future. He is calling for bold, adventurous innovators to
go big again. A fascinating book' Matt Ridley, author of How
Innovation Works Where next for humanity? Is our future one of
endless improvement in all areas of life, from technology and
travel to medicine, movies and music? Or are our best years behind
us? It's easy to assume that the story of modern society is one of
consistent, radical progress, but this is no longer true: more
academics are researching than ever before but their work leads to
fewer breakthroughs; innovation is incremental, limited to the
digital sphere; the much-vaunted cure for cancer remains elusive;
space travel has stalled since the heady era of the moonshot;
politics is stuck in a rut, and the creative industries seem
trapped in an ongoing cycle of rehashing genres and classics. The
most ambitious ideas now struggle. Our great-great-great
grandparents saw a series of transformative ideas revolutionise
almost everything in just a few decades. Today, in contrast, short
termism, risk aversion, and fractious decision making leaves the
landscape timid and unimaginative. In Human Frontiers, Michael
Bhaskar draws a vividly entertaining and expansive portrait of
humanity's relationship with big ideas. He argues that stasis at
the frontier is the result of having already pushed so far, taken
easy wins and started to hit limits. But new thinking is still
possible. By adopting bold global approaches, deploying cutting
edge technology like AI and embracing a culture of change, we can
push through and expand afresh. Perfect for anyone who has wondered
why we haven't gone further, this book shows in fascinating detail
how the 21st century could stall - or be the most revolutionary
time in human history.
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