Meet Norm. He's 31, 5'9", just over 13 stone, and works a 39 hour week. He likes a drink, doesn't do enough exercise and occasionally treats himself to a bar of chocolate (milk). He's a pretty average kind of guy. In fact, he is the average guy in this clever and unusual take on statistical risk, chance, and how these two factors affect our everyday choices. Watch as Norm (who, like all average specimens, feels himself to be uniquely special), and his friends careful Prudence and reckless Kelvin, turns to statistics to help him in life's endless series of choices - should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike? Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.

'One of the most original writers around. He has profoundly influenced my thinking.' Hannah Fry Why thinking in pictures? Short answer: because the words seem to need help. If you sample the many smart-thinking books to hit the shelves recently, they all promise a smarter, more rational you, and it all seems just pages away. But if the books are that good, why are there so many? And have they succeeded in moving the dial of people's reasoning? Using illustrations and photographs, Michael Blastland shows how pictures can help put ideas to the test, making them vivid, showing them in action. Part guide, part gallery, Thinking in Pictures is a brilliantly original and witty introduction to smart-thinking - how to use it and when to question it - for anyone trying to make sense of a puzzling world.

Why does one smoker die of lung cancer but another live to 100? The answer is 'The Hidden Half' - those random, unknowable variables that mess up our attempts to comprehend the world. We humans are very clever creatures - but we're idiots about how clever we really are. In this entertaining and ingenious book, Blastland reveals how in our quest to make the world more understandable, we lose sight of how unexplainable it often is. The result - from GDP figures to medicine - is that experts know a lot less than they think. Filled with compelling stories from economics, genetics, business, and science, The Hidden Half is a warning that an explanation which works in one arena may not work in another. Entertaining and provocative, it will change how you view the world.

Meet Norm. He's 31, 5'9", just over 13 stone, and works a 39 hour week. He likes a drink, doesn't do enough exercise and occasionally treats himself to a bar of chocolate (milk). He's a pretty average kind of guy. In fact, he is the average guy in this clever and unusual take on statistical risk, chance, and how these two factors affect our everyday choices. Watch as Norm (who, like all average specimens, feels himself to be uniquely special), and his friends careful Prudence and reckless Kelvin, turns to statistics to help him in life's endless series of choices - should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike? Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. What we do, or don't do, has as much do with gut instinct as hard facts, with enjoyment as understanding. If you've ever wondered what the statistics in tabloid scare stories really mean, how dangerous horse-riding is compared to class-A drugs, or what governs coincidence, you will find it all here. From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.

Mathematics scares and depresses most of us, but politicians, journalists and everyone in power use numbers all the time to bamboozle us. Most maths is really simple - as easy as 2+2 in fact. Better still it can be understood without any jargon, any formulas - and in fact not even many numbers. Most of it is commonsense, and by using a few really simple principles one can quickly see when maths, statistics and numbers are being abused to play tricks - or create policies - which can waste millions of pounds. It is liberating to understand when numbers are telling the truth or being used to lie, whether it is health scares, the costs of government policies, the supposed risks of certain activities or the real burden of taxes.

Is it safer to fly or take the train? How dangerous is skydiving? And is eating that extra sausage going to kill you? We've all heard the statistics for risky activities, but what do they mean in the real world? In "The Norm Chronicles," journalist Michael Blastland and risk expert David Spiegelhalter explore these questions through the stories of average Norm and an ingenious measurement called the MicroMort--a one in a million chance of dying. They reveal why general anesthesia is as dangerous as a parachute jump, giving birth in the US is nearly twice as risky as in the UK, and that the radiation from eating a banana shaves 3 seconds off your life. An entertaining guide to the statistics of personal risk, "The Norm Chronicles" will enlighten anyone who has ever worried about the dangers we encounter in our daily lives.

The Strunk and White of statistics team up to help the average person navigate the numbers in the news
Drawing on their hugely popular BBC Radio 4 show "More or Less," journalist Michael Blastland and internationally known economist Andrew Dilnot delight, amuse, and convert American mathphobes by showing how our everyday experiences make sense of numbers.
The radical premise of The Numbers Game is to show how much we already know and give practical ways to use our knowledge to become cannier consumers of the media. If you've ever wondered what "average" really means, whether the scare stories about cancer risk should convince you to change your behavior, or whether a story you read in the paper is biased (and how), you need this book. Blastland and Dilnot show how to survive and thrive on the torrent of numbers that pours through everyday life.