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Marketing to Seniors (Hardcover, 2nd ed.): Michael C. Walker Marketing to Seniors (Hardcover, 2nd ed.)
Michael C. Walker
R695 Discovery Miles 6 950 Ships in 12 - 17 working days

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

More Than A Lighthouse (Paperback): Michele C Walker More Than A Lighthouse (Paperback)
Michele C Walker
R476 Discovery Miles 4 760 Ships in 10 - 15 working days
Inspired By (Paperback): Michael C. Walker Inspired By (Paperback)
Michael C. Walker
R219 R183 Discovery Miles 1 830 Save R36 (16%) Ships in 10 - 15 working days
One for Each Day at a Time - Reflections for Meditation and Encouragement (Paperback): Michael C. Walker One for Each Day at a Time - Reflections for Meditation and Encouragement (Paperback)
Michael C. Walker
R249 Discovery Miles 2 490 Ships in 10 - 15 working days
Home Delivered Services - Building and Maintaining Your Program (Paperback): Michael C. Walker Home Delivered Services - Building and Maintaining Your Program (Paperback)
Michael C. Walker
R558 Discovery Miles 5 580 Ships in 10 - 15 working days
The Practical Marketing Handbook of Definitions - Second Edition (Paperback, 2nd edition): Michael C. Walker The Practical Marketing Handbook of Definitions - Second Edition (Paperback, 2nd edition)
Michael C. Walker
R429 Discovery Miles 4 290 Ships in 10 - 15 working days

The Practical Marketing Handbook of Definitions Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource. If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened. The "Even Dozen" Test: Augmented cash guarantee Balloon copy Consensual validation Customer service index Fallout Halo effect Index method Market drift Noted score Psychodrama Sales decay constant Trade position discount Thank you for your time. Enjoy the book.

Marketing to Seniors (Paperback, 2nd ed.): Michael C. Walker Marketing to Seniors (Paperback, 2nd ed.)
Michael C. Walker
R525 Discovery Miles 5 250 Ships in 10 - 15 working days

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

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