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Marketing to Seniors (Hardcover, 2nd ed.) Loot Price: R695
Discovery Miles 6 950
Repayment Terms: R65 pm x 12*
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Marketing to Seniors (Hardcover, 2nd ed.): Michael C. Walker

Marketing to Seniors (Hardcover, 2nd ed.)

Michael C. Walker

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Loot Price R695 Discovery Miles 6 950 | Repayment Terms: R65 pm x 12*

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Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

General

Imprint: Authorhouse
Country of origin: United States
Release date: June 2002
First published: June 2002
Authors: Michael C. Walker
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 276
Edition: 2nd ed.
ISBN-13: 978-0-7596-9116-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7596-9116-9
Barcode: 9780759691162

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