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Sell or Sink delivers the sales coaching and professional advice
you need to keep your business afloat. Business leaders and sales
executives need sales sense - the ability to understand and apply
consistent, reliable sales growth strategies to attain solid
results. Sell or Sink explains a key strategy, and then provides
structured questions and actions to help you apply the strategy to
your own organization. Each strategy is short and direct so you can
move through them quickly while extracting value, developing
insight about your organization and providing meaningful
information that you can implement right away. At the end of each
chapter, diagnostics questions help you apply the foregoing
strategies to your own organization. The diagnostics reveal what
you need to put your organization's sales team and their results on
a sustainable, healthy, upward trajectory. The purpose here is to
help you to think constructively about your sales organization,
what it is presently and what it can become in the future.Michael
Krause wrote Sell or Sink to give you the basics of selling, then
show you how to put the lessons to work to achieve your
organization's sales goals. Without a basic understanding of
selling strategies, you won't sell productively and, ultimately,
you and your organization will sink. With a committed focus on
these important areas of business basics and adherence to Krause's
plan, any company can turn the tide of weak sales and loss of
market share in their core line of business.
Sell or Sink delivers the sales coaching and professional advice
you need to keep your business afloat. Business leaders and sales
executives need sales sense - the ability to understand and apply
consistent, reliable sales growth strategies to attain solid
results. Sell or Sink explains a key strategy, and then provides
structured questions and actions to help you apply the strategy to
your own organization. Each strategy is short and direct so you can
move through them quickly while extracting value, developing
insight about your organization and providing meaningful
information that you can implement right away. At the end of each
chapter, diagnostics questions help you apply the foregoing
strategies to your own organization. The diagnostics reveal what
you need to put your organization's sales team and their results on
a sustainable, healthy, upward trajectory. The purpose here is to
help you to think constructively about your sales organization,
what it is presently and what it can become in the future.Michael
Krause wrote Sell or Sink to give you the basics of selling, then
show you how to put the lessons to work to achieve your
organization's sales goals. Without a basic understanding of
selling strategies, you won't sell productively and, ultimately,
you and your organization will sink. With a committed focus on
these important areas of business basics and adherence to Krause's
plan, any company can turn the tide of weak sales and loss of
market share in their core line of business.
First published in limited numbers in 2005 by the United States
Army Center of Military History. Contains an anthology of essays by
historians and scholars who trace the origin and development of the
operational level of warfare, the critical link between strategy
and tactics. Includes essays about France, Germany, Russia and the
Soviet Union, and the United States. Discusses 19th and 20th
century wars mainly.
CMH Pub 70-89-1. Michael D. Krause and Cody R. Phillips, general
editors. Contains an anthology of essays by historians and scholars
who trace the origin and development of the operational level of
warfare, the critical link between strategy and tactics. Includes
essays about France, Germany, Russia and the Soviet Union, and the
United States. Discusses mainly 19th and 20th century wars.
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