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Marketing Madness - A Survival Guide for a Consumer Society (Hardcover): Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader Marketing Madness - A Survival Guide for a Consumer Society (Hardcover)
Michael F. Jacobson, Laurie Ann Mazur, Ralph Nader
R3,891 Discovery Miles 38 910
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Ships in 12 - 17 working days

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Salt Wars - The Battle Over the Biggest Killer in the American Diet (Paperback): Michael F. Jacobson, Tom Frieden Salt Wars - The Battle Over the Biggest Killer in the American Diet (Paperback)
Michael F. Jacobson, Tom Frieden
R480 R392 Discovery Miles 3 920 Save R88 (18%)
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Ships in 9 - 15 working days
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