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Psychological Experiments on the Internet (Hardcover): Michael H. Birnbaum Psychological Experiments on the Internet (Hardcover)
Michael H. Birnbaum
R2,694 Discovery Miles 26 940 Ships in 12 - 17 working days

Until recently, most psychological research was conducted using subject samples in close proximity to the investigators--namely university undergraduates. In recent years, however, it has become possible to test people from all over the world by placing experiments on the internet. The number of people using the internet for this purpose is likely to become the main venue for subject pools in coming years. As such, learning about experiments on the internet will be of vital interest to all research psychologists.
Psychological Experiments on the Internet is divided into three sections. Section I discusses the history of web experimentation, as well as the advantages, disadvantages, and validity of web-based psychological research. Section II discusses examples of web-based experiments on individual differences and cross-cultural studies. Section III provides readers with the necessary information and techniques for utilizing the internet in their own research designs.
* Innovative topic that will capture the imagination of many readers
* Includes examples of actual web based experiments

Measurement, Judgment, and Decision Making (Hardcover, 2nd Ed): Michael H. Birnbaum Measurement, Judgment, and Decision Making (Hardcover, 2nd Ed)
Michael H. Birnbaum
R4,728 Discovery Miles 47 280 Ships in 12 - 17 working days

Measurement, Judgment, and Decision Making provides an excellent introduction to measurement, which is one of the most basic issues of the science of psychology and the key to science. Written by leading researchers, the book covers measurement, psychophysical scaling, multidimensional scaling, stimulus categorization, and behavioral decision making. Each chapter provides a useful handbook summary and unlocks the door for a scholar who desires entry to that field.
Any psychologist who manipulates an independent variable that affects a psychological construct or who uses a numerical dependent variable to measure a psychological construct will want to study this book.
Written by leading researchers in fields of measurement, psychophysical scaling, multidimensional scaling, stimulus categorization, and behavioral decision making
Provides basic definitions and summaries of theories
Presents summaries and citations to relevant literature
Contains new developments, current controversies, and open questions
Explains relationships among fields and historical links

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