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Books > Reference & Interdisciplinary > Communication studies > Decision theory
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Measurement, Judgment, and Decision Making (Hardcover, 2nd Ed)
Loot Price: R4,838
Discovery Miles 48 380
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Measurement, Judgment, and Decision Making (Hardcover, 2nd Ed)
Series: Handbook of Perception and Cognition
Expected to ship within 12 - 17 working days
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Measurement, Judgment, and Decision Making provides an excellent
introduction to measurement, which is one of the most basic issues
of the science of psychology and the key to science. Written by
leading researchers, the book covers measurement, psychophysical
scaling, multidimensional scaling, stimulus categorization, and
behavioral decision making. Each chapter provides a useful handbook
summary and unlocks the door for a scholar who desires entry to
that field.
Any psychologist who manipulates an independent variable that
affects a psychological construct or who uses a numerical dependent
variable to measure a psychological construct will want to study
this book.
Written by leading researchers in fields of measurement,
psychophysical scaling, multidimensional scaling, stimulus
categorization, and behavioral decision making
Provides basic definitions and summaries of theories
Presents summaries and citations to relevant literature
Contains new developments, current controversies, and open
questions
Explains relationships among fields and historical links
General
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