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Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Dieses Special Issue zeigt fur Anbieter und Nutzer neue
Geschaftsmodelle und Einsatzmoglichkeiten sowie Methoden zur
Implementierung und Optimierung von E-Learning, die aus
betriebswirtschaftlicher, technischer und padagogischer Sicht
effizient und effektiv sind.
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