This text is an introductory commentary and cases text for Intellectual Property Law, which follows a survey/critical approach to the main categories of IP law which are: . Copyright . Designs . Patents . Trade Marks and Business Reputation, and . Confidential Information This approach allows students to grasp the nature and scope of the relevant legislation, case law and administrative practice applicable in each area. Designed as a critical introduction to Australian intellectual property law, it: . Equips law students with legal knowledge appropriate for entry-level legal practice in IP . Provides a foundation to enable students to progress to more specialised postgraduate study of intellectual property law, and . Develops awareness of rights and commercialisation practices for scientists, creators and managers of IP rights.

Much of the real value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. However, scholars have devoted little attention to how intellectual property law has changed or is being stretched in practice to accommodate this type of creativity and form of enterprise. Covering law and practice in jurisdictions such as the UK, the EU, the USA, Australia, Spain and the Caribbean, this collection explores the 'fit' of intellectual property laws with specific franchises and tracks the way creators and entrepreneurs work around law's limitations. Case studies include mega-film franchises, fan activity, hip-hop, the management of celebrity reputation, flamenco, 'Disneyfied' theatre, film and television funding, arts festivals and 'carnival in a box'.