An homage to a spiritual man who followed his vision to bring the connection to Mother Earth back to Europe. A young European meets the Indian Chief and Medecin man who travels through Europe. He becomes his friend and chauffeur. A personnal tale and a spiritual journey that gives a close view to the ancient Indian way of life. Native ceremonies and a charismatic teacher change the life of this young european who searches for true wisdom. the learning begins, and with the learning an exciting road movie finds its places all over Europe and in America.

Airline E-commerce Book Structure

Book Description

Online travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately $313 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or $191 billion. A variety of contributing factors is responsible for this development:

• the emergence of the commercial internet in the mid-1990s;
• a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world;
• airline companies use the internet not only as a new platform to service, sell and market but by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their sales and distribution value chains;
• the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public;
• the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products.

Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for an airline company but 'how' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike - from the airline travel industry and beyond.

Table Of Contents

Part I. Introduction to Airline E-commerce

Chapter 1: Introduction

Chapter 2: The Fundamentals of Airline E-commerce

Chapter 3: Airline Web Site Product Overview

Part II. Airline E-commerce Strategy & Applications

Chapter 4: Airline E-commerce Strategy

Chapter 5: Airline Web Marketing

Chapter 6: Airline E-Sales & Distribution

Chapter 7: Airline Customer Service in Cyberspace

Part III. Airline E-commerce Operation

Chap 8: The Airline E-commerce Organization

Chap 9: Airline Web Site Management

Chap 10: Crucial Airline E-commerce Issues

- Web Site Privacy

- Social Media & Mobile

- Emergency Response Planning

Haunted Heritage is a fascinating scholarly examination of the dynamics of ghost or paranormal tourism. Michele Hanks explores how this phenomenon is a powerful site for the re-articulation and re-configuring of ideas of heritage, epistemic authority, nation, and belonging. Drawing on long-term ethnographic fieldwork, Hanks delves into the anthropological, sociological, political, historical, and cultural factors that drive this burgeoning business. Using York, England, said to be "the most haunted city in the world," as the base for her research, Hanks focuses on three forms of ghost tourism: ghost walks, commercial ghost hunts, and non-profit ghost hunts and paranormal investigations, comparing the experience of York with other sites of ghost tourism globally. This book will appeal to scholars interested in tourism, heritage, the paranormal, visual cultural, British studies, or popular religion.

Haunted Heritage is a fascinating scholarly examination of the dynamics of ghost or paranormal tourism. Michele Hanks explores how this phenomenon is a powerful site for the re-articulation and re-configuring of ideas of heritage, epistemic authority, nation, and belonging. Drawing on long-term ethnographic fieldwork, Hanks delves into the anthropological, sociological, political, historical, and cultural factors that drive this burgeoning business. Using York, England, said to be "the most haunted city in the world," as the base for her research, Hanks focuses on three forms of ghost tourism: ghost walks, commercial ghost hunts, and non-profit ghost hunts and paranormal investigations, comparing the experience of York with other sites of ghost tourism globally. This book will appeal to scholars interested in tourism, heritage, the paranormal, visual cultural, British studies, or popular religion.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.