Airline e-Commerce - Log on. Take off. (Paperback)

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2016
First published:	2009
Authors:	Michael Hanke
Dimensions:	246 x 174 x 67mm (L x W x T)
Format:	Paperback
Pages:	588
ISBN-13:	978-0-415-77580-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General Promotions
LSN:	0-415-77580-9
Barcode:	9780415775809

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!