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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Airline e-Commerce - Log on. Take off. (Paperback)
Loot Price: R1,917
Discovery Miles 19 170
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Airline e-Commerce - Log on. Take off. (Paperback)
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From the few tickets that were sold by Alaska Airlines and former
British Midland in December 1995 via the industry's first airline
booking engine websites, global online travel has grown to generate
today more than half a trillion dollars in annual revenue. This
development has brought significant changes to the airline
business, travel markets, and consumers. Today, airlines worldwide
not only use e-commerce for online marketing and selling but also
as a platform to offer unique services and capabilities that have
no counterpart in the physical world. This book is an in-depth
introduction to airline e-commerce. It covers a broad scope of
areas that are essential to an airline's ongoing digital
transformation. Digital properties & features E-marketing
E-sales & distribution Web customer service E-commerce
organization E-commerce strategy Written by an airline e-commerce
expert and illustrated with numerous examples of leading airlines
in this area, Dr. Hanke provides for comprehensive
"behind-the-scenes" details of how airline e-commerce works. This
book is a crucial companion for students and practitioners alike
because it allows the reader to acquire a thorough foundation of
airline e-commerce. Furthermore, the book enables the reader to
appreciate the ramifications of airline e-commerce in certain
corporate areas and to take effective action for a successful
e-commerce strategy.
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