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Based on face to face interviews with decision makers of 16 German
firms Michael Klug analyses the applied strategy and the motivation
for market entry. He investigates different strategy theories for
their suitability to explain the firms' strategy abroad and
discusses the operational design including forms of market presence
and marketing mix to realise a chosen strategy.
The sustainability of both natural and managed ecosystems is
strongly influenced by soil biological processes. A major question
in soil biology and ecosystem ecology is the extent to which these
processes are affected by the function and structure of the soil's
biotic community. The Significance and Regulation of Soil
Biodiversity presents the discussions of a group of soil biologists
and ecosystem ecologists in which they synthesize available
information, present innovative methodologies, and develop
cross-taxa and cross-habitat collaborations to advance our
understanding of soil biodiversity. The volume addresses the extent
and regulation of soil biodiversity and describes initial
approaches to the linking of soil biodiversity and ecosystem
function. Audience: Researchers and students in a wide range of
environmental scientific disciplines.
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