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Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms Entering the Polish Market (Paperback, 2006 ed.) Loot Price: R1,489
Discovery Miles 14 890
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Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms...

Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms Entering the Polish Market (Paperback, 2006 ed.)

Michael J. Klug; Foreword by Joanna Pietrzak

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Loot Price R1,489 Discovery Miles 14 890 | Repayment Terms: R140 pm x 12*

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Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2006
First published: 2006
Authors: Michael J. Klug
Foreword by: Joanna Pietrzak
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 202
Edition: 2006 ed.
ISBN-13: 978-3-8350-0494-8
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-8350-0494-8
Barcode: 9783835004948

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