Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms Entering the Polish Market (Paperback, 2006 ed.) Loot Price: R1,506
Discovery Miles 15 060
Repayment Terms: R141 pm x 12*
Add to cart
Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms...

Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms Entering the Polish Market (Paperback, 2006 ed.)

Michael J. Klug; Foreword by Joanna Pietrzak

 (sign in to rate)
Loot Price R1,506 Discovery Miles 15 060 | Repayment Terms: R141 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2006
First published: 2006
Authors: Michael J. Klug
Foreword by: Joanna Pietrzak
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 202
Edition: 2006 ed.
ISBN-13: 978-3-8350-0494-8
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 3-8350-0494-8
Barcode: 9783835004948

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R205 Discovery Miles 2 050
Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R310 Discovery Miles 3 100
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R600 Discovery Miles 6 000
Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R1,995 Discovery Miles 19 950
Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R413 R349 Discovery Miles 3 490
Marketing Research (Paperback, 4th Edition): Jan Wiid, Colin Diggines
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R505 Discovery Miles 5 050
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R278 Discovery Miles 2 780
Influence, New and Expanded UK - The Psychology of Persuasion (Paperback): Robert B. Cialdini
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R454 Discovery Miles 4 540
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R602 Discovery Miles 6 020
Autophagy - How to Live Healthy and Longer with Your Self-Cleansing Body's Natural Intelligence. (Lose Weight Safely,...
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R760 Discovery Miles 7 600
Understanding the Consumer - A Psychological Approach (Paperback): David A. Statt
Understanding the Consumer - A…
David A. Statt Paperback R1,866 Discovery Miles 18 660
Handbook of Culture and Consumer Behavior (Hardcover): Sharon Ng, Angela Y. Lee
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,083 Discovery Miles 40 830

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners