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Where in the World is my Other Sock?! (Paperback): Alegria Michael, Omayra Michael Where in the World is my Other Sock?! (Paperback)
Alegria Michael, Omayra Michael; J S Silverstein
R322 Discovery Miles 3 220
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Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback): Michael J. Silverstein, Neil Fiske Trading Up - Why Consumers Want New Luxury Goods - and How Companies Create Them (Paperback)
Michael J. Silverstein, Neil Fiske
R560 Discovery Miles 5 600
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These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.

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