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Loser's Ledge (Paperback): Michael J. Thomas Loser's Ledge (Paperback)
Michael J. Thomas
R315 R273 Discovery Miles 2 730 Save R42 (13%)
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How to Prepare a Marketing Plan 5th Edition (Hardcover, 5th Revised edition): John Stapleton How to Prepare a Marketing Plan 5th Edition (Hardcover, 5th Revised edition)
John Stapleton; Revised by M.J. Thomas; Michael J. Thomas
R2,027 Discovery Miles 20 270 Out of stock

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

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