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Greener Marketing - A Global Perspective on Greening Marketing Practice (Hardcover): Martin Charter, Michael Jay Polonsky Greener Marketing - A Global Perspective on Greening Marketing Practice (Hardcover)
Martin Charter, Michael Jay Polonsky
R1,763 Discovery Miles 17 630
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Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

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