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Greener Marketing - A Global Perspective on Greening Marketing Practice (Hardcover) Loot Price: R2,031
Discovery Miles 20 310
Repayment Terms: R190 pm x 12*
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Greener Marketing - A Global Perspective on Greening Marketing Practice (Hardcover): Martin Charter, Michael Jay Polonsky

Greener Marketing - A Global Perspective on Greening Marketing Practice (Hardcover)

Martin Charter, Michael Jay Polonsky

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Loot Price R2,031 Discovery Miles 20 310 | Repayment Terms: R190 pm x 12*

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Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

General

Imprint: Greenleaf Publishing
Country of origin: United Kingdom
Release date: August 1992
First published: 1999
Editors: Martin Charter • Michael Jay Polonsky
Dimensions: 234 x 156 x 26mm (L x W x T)
Format: Hardcover
Pages: 432
ISBN-13: 978-1-874719-14-4
Categories: Books > Earth & environment > The environment > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-874719-14-4
Barcode: 9781874719144

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