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Showing 1 - 7 of 7 matches in All Departments
In From Faith to Works: How Religion Inspires Confidence, Community, and Sacrifice, Michael K. Abel builds on key principles from past theories of religion and group solidarity to determine the origins of religious confidence and explain the essential role doctrinal content plays in the establishment of cohesive religious communities. This book addresses an enduring question: Why do people sacrifice their own personal interests to conform to religious expectations? While religious adherents have long acknowledged their faith as a primary motivator of action, social scientists have tended to minimize its importance. From Faith to Works rectifies this shortcoming by placing faith at the center of its analysis. The information presented in this book will appeal to readers of all faiths as well as those of no faith. Combining theoretical arguments and compelling statistics, From Faith to Works proves a fascinating and unique contribution to social scientific thinking on religion.
"The Pocket Guide to Marketing Speak: Stop Mouthing the Words and Start Using Them" takes the mystery out of today's marketing jargon, acronyms, and buzz words. More important, if offers practical tips and insights for integrating them into your daily marketing efforts. * Learn how to use Article Marketing to promote your knowledge and improve your business. * Discover how Buzz Marketing has enabled marketers to increase online sales. * Find out how Guerilla Marketing can help you compete with the big guys. * See how a Linking Strategy can help you move up in the search engine rankings. * Discover the benefits of Mass Customization. * Learn why Metrics are so important. * See how your business can benefit from Podcasts. * Find out how to drive sales with Product Bundling. * See why Relationship Marketing is so critical to your ongoing success. * Explore what goes into a Unique Selling Proposition - and why it's so important.
You don't need a big budget to improve your business. 50 Smart, Easy and Effective Ideas To Boost Your Business Today provides you with a wealth of practical tips for increasing sales, building customer loyalty, finding new customers, and establishing yourself as a valuable resource for information and solutions This book is an idea source of proven methods for breathing new life into your business.
The Internet is a powerful tool for your business - if you understand how it works All the Web's a Stage: How to Make Your Business a Hit on the Internet shows you how to master your online presence so that customers clamor for encore after encore. Learn how to maximize your performance here using the resources available to you. This book presents a step-by-step guide that show you how to: * keep your business open 24 hours a day, seven days a week, 365 days a year * build an irresistible, effective website * come out on top in the search engine game * use social networking sites to reach new prospects and drive business Packed with ideas and techniques that will supercharge your online presence, All the Web's a Stage will help you tap into the full power of the Internet and transform its potential into your profit.
Get the results you want Getting your product from manufacturing to the end-user can send your goods racing along the express lane or taking a slow ride down a long and winding road. They key to earning the results you want from your marketing is channel promotions. In Smart Moves: The Insider's Guide to Successful Channel Promotions, marketing pro Michelle Kabele shows you how to connect with the right channels to make your promotions soar. Step by step, you'll discover the fast track to success: *Build brand recognition *Create a short-term sales boost *Sell slow-moving product *Drive traffic to your website *Generate new sales leads *Increase sales from your existing customers If you want to take your marketing in the right direction, Smart Moves is your guide
You can either seize the opportunity to launch your business to a higher plateau in profitability, or you can sit and watch others pass you by. Great Marketing is Free Is your guide to turning your business into a highperformance machine. In these pages, you'll learn how to: * Discover the unspoken troubles of your customers - and solve them; * Gain more sales from your existing customers; * Get a competitive edge by asking the right questions; * Create a marketing mix that delivers the results you need; * Unravel the tangled mystery of the Web and all its marketing power; * Map out a strategy and marketing plan to achieve your goals; * Cash in on word-of-mouth marketing; * Find innovative techniques and resources that will make your work much, much easier
You don't need a big budget to improve your business. 50 Smart, Easy and Effective Ideas To Boost Your Business Today provides you with a wealth of practical tips for increasing sales, building customer loyalty, finding new customers, and establishing yourself as a valuable resource for information and solutions This book is an idea source of proven methods for breathing new life into your business.
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