Get the results you want Getting your product from manufacturing to
the end-user can send your goods racing along the express lane or
taking a slow ride down a long and winding road. They key to
earning the results you want from your marketing is channel
promotions. In Smart Moves: The Insider's Guide to Successful
Channel Promotions, marketing pro Michelle Kabele shows you how to
connect with the right channels to make your promotions soar. Step
by step, you'll discover the fast track to success: *Build brand
recognition *Create a short-term sales boost *Sell slow-moving
product *Drive traffic to your website *Generate new sales leads
*Increase sales from your existing customers If you want to take
your marketing in the right direction, Smart Moves is your guide
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