Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade-the move of sports into prime-time television, the beginning of athletes' gaining a sense of autonomy for their own careers, integration becoming-at least within sports-more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators. More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged. In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly "big tent" in American culture.

For those obsessed with Premier League soccer, following your favorite team is a true collective experience, where it is easy to feel as one with thousands of others. It is also an individual one, in which the emotions you feel are your emotions, the experiences you feel are your experiences, and nobody else can perfectly understand. Over the course of the 2019-20 season, two longtime Liverpool FC followers wrote to each other about those emotions and experiences. American writer Michael MacCambridge, living in Austin, Texas, is a devoted Liverpool follower. Five thousand miles away, his friend Neil Atkinson, Liverpool resident and a longtime season ticket holder, is the host of the popular podcast The Anfield Wrap. Each week throughout the historic season, Atkinson and MacCambridge exchanged letters, contemplating Liverpool's progress, comparing and contrasting their different perspectives on the club and the sport, meditating on the manner in which their shared obsession for Liverpool works its way into nearly every corner of their personal lives, and discussing the differences between how the game is consumed in the United States and the United Kingdom and the role modern media plays in shaping our views of sport. Their collaboration was both timely and serendipitous, as Liverpool marched toward its first ever Premier League title and its first league title in thirty years, with a charismatic manager and the most entertaining team in the sport. In March, of course, the soccer story was overtaken by the larger story of the COVID-19 pandemic wreaking havoc throughout the world, including sports events. In the course of their correspondence, Red Letters provides a real-time account of the pandemic that threatened the very existence of the season that Liverpool followers had been waiting more than a generation to experience. Red Letters provides a different way to examine the culture of a worldwide sport and development of a soccer season-game by game, in real time, with hopes and expectations tested and altered as the season progresses to Liverpool's Premier League championship, with insight from two avid supporters.

An inside look at how the battle off the field affects the competition on the field of america's most popular sport--from one of the Nfl's most successful and respected head coaches.

Fresh off the sidelines from a nine-year stint as one of the most successful leaders in pro football, Super Bowl-winning head coach Brian Billick has written a book about the sport he knows and loves, giving readers a fresh perspective on America's Game. Combining his own experiences with a wealth of new interviews gained through his unsurpassed access to pro football's most influential figures, Billick has written a vibrant, compelling account of the true state of the game today, and the dangers that it faces in the near future.

The National Football League stands as perhaps America's last great mass entertainment, the rare enterprise that brings together a broad cross-section of our increasingly niche-driven marketplace. But even as the game has grown more popular, so has the financial pressure and stakes for all concerned.

In this taut, lucid breakdown of the game's inner workings, Billick shows how dynasties are built and teams assembled, and he explains in detail how the economic pressures of the modern NFL can affect coaches and players alike. Billick welcomes fans into the locker rooms and the boardrooms for a revealing portrait of pro football and a penetrating look at the forces that will vie for control of America's most popular game in the future.

It's difficult to imagine today-when the Super Bowl has virtually become a national holiday and the National Football League is the country's dominant sports entity-but pro football was once a ramshackle afterthought on the margins of the American sports landscape. Yet in the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age. Pro football's ascent is an epic American story, and "America's Game does it full justice.
Beginning with the World War II years, when the NFL was fighting for its very existence, Michael MacCambridge traces the game's grand transformation, with particular attention paid to six key franchises-the Rams, Browns, Colts, Cowboys, Chiefs, and Raiders-and how their fortunes reflected the larger growth of the game itself. Along the way we meet the sport's legendary architects, men such as Pete Rozelle, George "Papa Bear" Halas, Bert Bell, Tex Schramm, and Lamar Hunt, as well as a wide range of its memorable characters-including Johnny Unitas, Paul Brown, Vince Lombardi, Jim Brown, Al Davis, Joe Namath, Bill Walsh, and Deion Sanders. In the process we witness the rivalries, the games themselves, and the passion that have made professional football the nation's signature sport.
MacCambridge continues the story through the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport's present-day preeminence under Paul Tagliabue. The unique portrait of the modern game's inner workings andrelentless competitiveness sheds light on contemporary stars such as Ray Lewis and Peyton Manning, as well as on the men whose leadership skills are scrutinized and second-guessed by much of the country, celebrated coaches such as Bill Parcells, Dick Vermeil, Tony Dungy, and Brian Billick.
Magisterial and sweeping, definitive and unprecedented in scope, "America's Game is cultural history at its finest. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, it is a unique lens through which to view the past sixty years of American history.

"From the Hardcover edition.