This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.

Written by a leading expert, this is the ideal guide to the only book Wittgenstein published during his lifetime, the Tractatus Logico-Philosophicus. Michael Morris makes sense of Wittgensteina (TM)s brief but often cryptic text, highlighting its key themes. He introduces and analyzes:

• Wittgensteina (TM)s life and the background to the Tractatus
• the ideas and text of the Tractatus
• the continuing importance of Wittgenstein's work to philosophy today,

Wittgenstein is the most important twentieth-century philosopher in the English speaking world. This book will be essential reading for all students of philosophy of language and metaphysics.

The first book in the new Haunted Handbook line within the popular America's Haunted Road Trip series, Cincinnati Haunted Handbook offers a plethora of eerie spots in the Queen City. Each of the places in Cincinnati Haunted Handbook is presented in a two-page spread that includes directions, a brief history, details about the paranormal activity, and advice on seeing it in person. Sites are organized into sections, including schoolhouses, roads and bridges, hotels and inns, and others. From the winding curves of the spooky Buffalo Ridge Road to the ghost of Music Hall, from the moans heard by the Miamitown bridge to the wispy form that flits through Spring Grove Cemetery, this book offers creepy hideaways that even Cincinnati natives don't know about. Equally suitable as a travel guide or as a diverting read for casual dipping, Cincinnati Haunted Handbook sorts out what creeps and crawls in the Ohio night.

"Live Like You Were Dying" is the unforgettable story inspired by Tim McGraw's #1 Country Music song of the same name. It weaves a tale of the miracles that happen once you stop being so busy with life that you actually have time to live it.

Millions have embraced the song's lyrics. Now experience the inspirational story that will touch your heart and soul.

This book participates in the modern recovery of the memory of the long-forgotten relationship between Scotland and the Caribbean. Drawing on theoretical paradigms of world literature and transnationalism, it argues that Caribbean slavery profoundly shaped Scotland's economic, social and cultural development, and draws out the implications for current debates on Scotland's national narratives of identity. Eighteenth- to nineteenth-century Scottish writers are re-examined in this new light. Morris explores the ways that discourses of "improvement" in both Scotland and the Caribbean are mediated by the modes of pastoral and georgic which struggle to explain and contain the labour conditions of agricultural labourers, both free and enslaved. The ambivalent relationship of Scottish writers, including Robert Burns, to questions around abolition allows fresh perspectives on the era. Furthermore, Morris considers the origins of a hybrid Scottish-Creole identity through two nineteenth-century figures - Robert Wedderburn and Mary Seacole. The final chapter moves forward to consider the implications for post-devolution (post-referendum) Scotland. Underpinning this investigation is the conviction that collective memory is a key feature which shapes behaviour and beliefs in the present; the recovery of the memory of slavery is performed here in the interests of social justice in the present.

We are on the precipice of momentous legal changes for animals that may soon give some of them rights of personhood and citizenship. Companion animals in particular are gaining rights to public representation in government, access to housing, inheritance, and increased protection through the criminal justice system. Nonhuman primates used as research subjects are also gaining limited rights of personhood in some countries. This book examines how zoo animals could benefit from that revolution as well. Reviewing zoo law and politics in the United States, New Zealand, and Southeast Asia, scholars and zoo directors grapple with how the current law in those regions of the world impacts zoo animals and how it could be changed to serve them better. They discuss the ways in which zoo animals could benefit from some re-worked companion animal law in the United States; the challenges of reintroductions and their legal barriers; how we can extend ideas of human research subject rights to zoo animal research; the stark problems of too few animal welfare laws in South East Asia; the need for a central governing body focused solely on exotic captive animals in New Zealand; and the need for stricter laws preventing the exotic pet problem that is increasingly affecting both zoos and sanctuaries. The book starts a dialogue that moves the scholarship about zoos beyond a general discussion of ethics to a concrete dialogue and set of suggestions about how to extend legal rights to this group of animals.

The first book in the new Haunted Handbook line within the popular America's Haunted Road Trip series, Cincinnati Haunted Handbook offers a plethora of eerie spots in the Queen City. Each of the places in Cincinnati Haunted Handbook is presented in a two-page spread that includes directions, a brief history, details about the paranormal activity, and advice on seeing it in person. Sites are organized into sections, including schoolhouses, roads and bridges, hotels and inns, and others. From the winding curves of the spooky Buffalo Ridge Road to the ghost of Music Hall, from the moans heard by the Miamitown bridge to the wispy form that flits through Spring Grove Cemetery, this book offers creepy hideaways that even Cincinnati natives don't know about. Equally suitable as a travel guide or as a diverting read for casual dipping, Cincinnati Haunted Handbook sorts out what creeps and crawls in the Ohio night.

This book participates in the recovery of the long-obscured memory of relations between Scotland and the Caribbean. Scottish connections with slavery remain an uncomfortable area for a nation that prides itself on ideals of liberty and democracy. However, post-devolution (post-independence?) Scotland is currently undertaking a wide-scale re-assessment of its place in the United Kingdom and the wider world. Therefore, an honest re-examination of the imperial past plays a vital role in the present.

Situated between historical and literary studies, this book offers a "cultural history" that explores two main avenues. Firstly, it develops the suggestion that the Caribbean represents a forgotten lieu de memoire (Pierre Nora) where Scotland might reconsider its national narratives that evade issues of empire, race and slavery. Accordingly, this book re-examines texts from the Enlightenment to Romantic eras in their historical context and maps them into world-literature perspectives of the Atlantic world. This includes critical analyses of pastoral and georgic modes in Enlightenment discourses of "improvement" and "gradual amelioration" across both Scotland and the Caribbean. Secondly, it advances the re-conceptualisation of the "British Isles and Ireland" as "NOWA"- the North Western Atlantic Archipelago. It argues that the discussion of cultural fusion articulated in Caribbean theories of creolisation provide a suggestive model for the future of NOWA. The relations between both Atlantic archipelagos the Caribbean and NOWA are then explored from a transnational Atlantic perspective. This both illuminates discussions of "Mulatto-Scots" from the Caribbean, and reconsiders the relationship between enslaved and free labourers in the Atlantic world that serves a politics of emancipation. "

Written by a leading expert, this is the ideal guide to the only book Wittgenstein published during his lifetime, the Tractatus Logico-Philosophicus. Michael Morris makes sense of Wittgensteina (TM)s brief but often cryptic text, highlighting its key themes. He introduces and analyzes:

• Wittgensteina (TM)s life and the background to the Tractatus
• the ideas and text of the Tractatus
• the continuing importance of Wittgenstein's work to philosophy today,

Wittgenstein is the most important twentieth-century philosopher in the English speaking world. This book will be essential reading for all students of philosophy of language and metaphysics.

We are on the precipice of momentous legal changes for animals that may soon give some of them rights of personhood and citizenship. Companion animals in particular are gaining rights to public representation in government, access to housing, inheritance, and increased protection through the criminal justice system. Nonhuman primates used as research subjects are also gaining limited rights of personhood in some countries. This book examines how zoo animals could benefit from that revolution as well. Reviewing zoo law and politics in the United States, New Zealand, and Southeast Asia, scholars and zoo directors grapple with how the current law in those regions of the world impacts zoo animals and how it could be changed to serve them better. They discuss the ways in which zoo animals could benefit from some re-worked companion animal law in the United States; the challenges of reintroductions and their legal barriers; how we can extend ideas of human research subject rights to zoo animal research; the stark problems of too few animal welfare laws in South East Asia; the need for a central governing body focused solely on exotic captive animals in New Zealand; and the need for stricter laws preventing the exotic pet problem that is increasingly affecting both zoos and sanctuaries. The book starts a dialogue that moves the scholarship about zoos beyond a general discussion of ethics to a concrete dialogue and set of suggestions about how to extend legal rights to this group of animals.

In recent years, Raman spectroscopy has undergone a major transformation from a specialist laboratory technique to a practical analytical tool. This change was driven on several parallel fronts by dramatic advances in laser instrumentation, detectors, spectrometers, and optical ?lter technology. This resulted in the advent of a new generation of compact and robust Raman instruments with improved sensitivity and ?exibility. These devices could be operated for the ?rst time by non-specialists outside the laboratory envir- ment. Indeed, Raman spectroscopy is now found in the chemical and phar- ceutical industries for process control and has very recently been introduced into hospitals. Handheld instruments are used in forensic and other security applications and battery-operated versions for ?eld use are found in envir- mental and geological studies. Simultaneously, major advances have been seen in the development of powerful processing methods, some driven by the progress of related spect- scopic methods such as NIR absorption spectroscopy. Numerous chemometric packages are available for advanced analysis of data. These do not require specialist user knowledge (although caution is required in interpreting - sults) and provide further enhanced sensitivity and capability to the Raman technique. In this book we focus on two such major ?elds, biomedical and ph- maceutical. The book is aimed at life sciences and pharmaceutical re- erships. Accordingly, the chapter authors emphasize explanatory material with practical implications rather than focusing on mathematical detail.

In recent years, Raman spectroscopy has undergone a major transformation from a specialist laboratory technique to a practical analytical tool. This change was driven on several parallel fronts by dramatic advances in laser instrumentation, detectors, spectrometers, and optical ?lter technology. This resulted in the advent of a new generation of compact and robust Raman instruments with improved sensitivity and ?exibility. These devices could be operated for the ?rst time by non-specialists outside the laboratory envir- ment. Indeed, Raman spectroscopy is now found in the chemical and phar- ceutical industries for process control and has very recently been introduced into hospitals. Handheld instruments are used in forensic and other security applications and battery-operated versions for ?eld use are found in envir- mental and geological studies. Simultaneously, major advances have been seen in the development of powerful processing methods, some driven by the progress of related spect- scopic methods such as NIR absorption spectroscopy. Numerous chemometric packages are available for advanced analysis of data. These do not require specialist user knowledge (although caution is required in interpreting - sults) and provide further enhanced sensitivity and capability to the Raman technique. In this book we focus on two such major ?elds, biomedical and ph- maceutical. The book is aimed at life sciences and pharmaceutical re- erships. Accordingly, the chapter authors emphasize explanatory material with practical implications rather than focusing on mathematical detail.

Scotland's Transnational Heritage draws on the expertise of academics, museum professionals and creative practitioners working together to re-think the way that the transnational histories of Scotland are being told today. It emphasises Scotland's role in networks of colonialism and outlines new historical examples of how Scottish trades and institutions benefitted from Empire. It gathers examples of contemporary case studies and innovative practices in storytelling that engage and inform. The book aims to inspire heritage and museum staff and academics to create new approaches to these histories, both in Scotland and beyond. Within the current context of calls to decolonise both the museum and the academy, this is a timely snapshot of the exciting and diverse work taking place in the field in Scotland today.

Scotland's Transnational Heritage draws on the expertise of academics, museum professionals and creative practitioners working together to re-think the way that the transnational histories of Scotland are being told today. It emphasises Scotland's role in networks of colonialism and outlines new historical examples of how Scottish trades and institutions benefitted from Empire. It gathers examples of contemporary case studies and innovative practices in storytelling that engage and inform. The book aims to inspire heritage and museum staff and academics to create new approaches to these histories, both in Scotland and beyond. Within the current context of calls to decolonise both the museum and the academy, this is a timely snapshot of the exciting and diverse work taking place in the field in Scotland today.

Real Likenesses presents a radical new approach to artistic representation. At its heart is a serious reconsideration of the relationship between medium and content in representational art, which counters currently dominant theories that make attention to the former inevitably a distraction from attending to the latter. Through close analysis of paintings, photographs, and novels, Michael Morris proposes a new understanding of the real likenesses we encounter in representational art; what they are, how they are made present to us, and how they are created. The result is an intuitive way of thinking about how these art forms work.

In the rubber industry, one of the most widely practiced processes is the reinforcement of rubber by particulate fillers, especially carbon black and silica. This process is of such importance that more than 99% of rubber products contain fillers, and the research and development of fillers have become the most widely researched area in rubber science and technology. This book covers the most important theoretical and practical aspects of rubber reinforcement, such as filler basic properties and their characterization methods, the effect of fillers in polymers, the processability of compounds, and the properties of filled vulcanizates. Special chapters deal with applications of fillers in tires and industrial rubber goods and the reinforcement of silicone rubbers. Testing methods and their principles, applications, and limitations are reviewed, with emphasis on the surface activity, widely accepted as the "third dimension" of filler characterization, after particle size and structure. This has not been described in depth in other books on rubber reinforcement. The effects of fillers on rubber and their mechanisms, which are important links between filler properties and the performance of rubber goods, are explained. A guide for selecting the most appropriate reinforcing systems for specific applications is provided, taking into account processabilities and properties of filled compounds and performance of rubber products. With solutions to many practical problems related to rubber research and compounding, this book serves as a valuable companion to engineers and product developers in the rubber industry, material scientists, and teachers and students in material science and rubber courses.

This is the first critical examination of Pablo Picasso's use of religious imagery and the religious import of many of his works with secular subject matter. Though Picasso was an avowed atheist, his work employs spiritual themes--and, often, traditional religious iconography. In five engagingly written, accessible chapters, Jane Daggett Dillenberger and John Handley address Picasso's cryptic 1930 painting of the Crucifixion; the artist's early life in the Catholic church; elements of transcendence in Guernica; Picasso's later, fraught relationship with the church, which commissioned him in the 1950s to paint murals for the Temple of Peace chapel in France; and the centrality of religious themes and imagery in bullfighting, the subject of countless Picasso drawings and paintings.