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Books > Business & Economics > Business & management > Sales & marketing
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Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed)
Loot Price: R2,636
Discovery Miles 26 360
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Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed)
Expected to ship within 12 - 17 working days
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This book rethinks the basic building blocks of marketing with an
entrepreneurial perspective. Asks questions suing a "what if?"
compass in which the emphasis is on asking the right questions,
rather than finding the right answers. For entrepreneurs looking to
make sense of the many new contributions that have redefined
marketing. NOTE: The print may appear lighter in some copies due to
the print method used.
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