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Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed) Loot Price: R2,814
Discovery Miles 28 140
Repayment Terms: R264 pm x 12*
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Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed)

Minet Schindehutte, Michael Morris, Leyland Pitt

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Loot Price R2,814 Discovery Miles 28 140 | Repayment Terms: R264 pm x 12*

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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.

General

Imprint: Prentice Hall
Country of origin: United States
Release date: 2008
First published: 2009
Authors: Minet Schindehutte • Michael Morris • Leyland Pitt
Dimensions: 230 x 152 x 14mm (L x W x T)
Format: Paperback
Pages: 452
Edition: United States ed
ISBN-13: 978-0-13-239389-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-13-239389-1
Barcode: 9780132393898

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