Every politically sentient American knows that Congress has been dominated by special interests, and many people do not remember a time when Congress legislated in the public interest. In the 1960s and '70s, however, lobbyists were aggressive but were countered by progressive senators and representatives, as several books have documented. What has remained untold is the major behind-the-scenes contribution of entrepreneurial Congressional staff, who planted the seeds of public interest bills in their bosses' minds and maneuvered to counteract the influence of lobbyists to pass laws in consumer protection, public health, and other policy arenas crying out for effective government regulation. They infuriated Nixon's advisor, John Ehrlichman, who called them ""bumblebees,"" a name they wore as a badge of honor. For his insider account, Pertschuk draws on many interviews, as well as his fifteen years serving on the staff of the Senate Commerce Committee that Senator Warren Magnuson chaired and as the committee's Democratic Staff Director. That committee became, in Ralph Nader's words, ""the Grand Central Station for consumer protection advocates.

He is the former chairman of the Federal Trade Commission. Yet, some of his best friends are lobbyists. They don t lobby for the special interest; they lobby for arms control, civil rights, the environment, consumer safety, and justice. This is their story."

The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, "Smoke in Their Eyes, " Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, "Smoke in Their Eyes" will be of great interest to everyone from students of public advocacy and political science to general readers.

The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, "Smoke in Their Eyes, " Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, "Smoke in Their Eyes" will be of great interest to everyone from students of public advocacy and political science to general readers.

"Michael Pertschuk brings an insider's insight to the tumultuous years of the sixties and seventies, when the consumer protection bells rang from Washington throughout the land. An engrossing story of corporate versus consumer battles over health, safety, and the economic rights of Americans. The future of consumer justice is given wisdom by this eyewitness account." (Ralph Nadar). "This is a book that should be ready by everyone with a stake in regulation of business by bureaucrats in Washington. Whether you agree or disagree with his point of view - and I often disagree - you can always count on Mike Pertschuk to be provocative, stimulating, and certainly controversial." (Howard H. Bell, President, American Advertising Federation). "There is a lot of businessmen [sic] to disagree with in this book. It's troublesome and disturbing - not the least because Mike Pertschuk is a tough adversary. But any businessman [sic] - or citizen - who wants to know exactly how the politics of regulation work would be well advised to read this book - and be prepared." (George Koch, President and Chief Executive Officer Grocery Manufacturers of America). "Must reading for everyone who is a student of the consumer movement, past, present, and future, and its interaction with the government, media, private sector, et al. It is a superb 'How To' manual on tactics, and presents a rare inside look at how things really get done in that place called Washington, D.C." (Calvin Pond, Vice President, Public Affairs Division Safeway Stores, Inc.). "Pertschuk's book is outstanding; it is a beautiful blend of personal, firsthand observation and political and policy analysis." (Aaron Wildavsky, University of California, Berkeley). "A rare picture of how government works...sprightly, lucid, and appealing ...remarkably candid and honest, not only in revealing the labyrinthian interplays of politics but in disclosing the author's own attitudes and motives...An extraordinary document." (Charles Lindblom, Yale University). "There is no more controversial figure in Washington than Michael Pertschuk..." (Senator John Danforth).