Smoke in Their Eyes (Hardcover, 1st ed)

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, "Smoke in Their Eyes" will be of great interest to everyone from students of public advocacy and political science to general readers.

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