Smoke in Their Eyes (Hardcover, 1st ed)

Michael Pertschuk

(sign in to rate)

Loot Price R2,448 Discovery Miles 24 480 | Repayment Terms: R229 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, "Smoke in Their Eyes, " Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, "Smoke in Their Eyes" will be of great interest to everyone from students of public advocacy and political science to general readers.

General

Imprint:	Vanderbilt University Press
Country of origin:	United States
Release date:	November 2001
First published:	November 2001
Authors:	Michael Pertschuk
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover
Pages:	356
Edition:	1st ed
ISBN-13:	978-0-8265-1390-8
Categories:	Books > Business & Economics > Business & management > General Books > Social sciences > Politics & government > Central government > Central government policies Books > Social sciences > Politics & government > Political activism > Demonstrations & protest movements Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > Tobacco industry
LSN:	0-8265-1390-5
Barcode:	9780826513908